22nd Marketing Diploma Program
|Course Name||22nd Marketing Diploma Program|
March 11, 2017 - June 17, 2017
Weeknights, 5:30 pm - 9:30 pm
Saturdays, 9:00 am - 6:00 pm
Schedules may change without prior notice.
|Ms. Anamaria Mercado||
has several years experience in the fields of business development and management, process improvement, and training & development. Her corporate life included 12 years in a multinational company where she started as a Marketing Analyst and later became a Group Manager for Sales and Marketing.
|Ms. Chona Rodriguez||
has extensive experience in Customer Development and Customer Marketing Management working with leading companies engaged in various businesses such as: fast moving consumer goods, pharmaceutical, food and beverages and express services business. These companies include Johnson & Johnson Philippines, Novartis, Diageo Philippines, Inc., Del Monte Philippines and DHL International Express.
Her knowledge in Customer and Trade Management was obtained through different roles in several companies. As a National Sales Manager in Johnson & Johnson Philippines, Inc., she led a team of Sales Managers responsible for Modern Trade customers that play critical roles in reaching the company's targeted customers. She was also responsible for the entire DHL International Cebu operations which included Logistics, Finance, Customer Service, and Sales.
Ms. Rodriguez earned a Bachelor's degree in Business Economics from the University of the Philippines. She also has continuing education from Sophia University – Tokyo, Japan, Asian Institute of Management and the Ateneo Graduate School of Business - Center for Continuing Education.
|Mr. Clemente B. Colayco||
Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.
|Ms. Eleanor S. Modesto||
is the Digital Strategy Advisor of Nurun, the global digital network of Publicis Worldwide. She conducts workshops on creativity, presentation skills, new business and marketing communications around the Asia Pacific Region. She is a regular resource person in advertising, brand building, and marketing for conferences, summits, workshops, seminars, and media interviews. Ms. Modesto has also been a speaker and facilitator at the Asia Pacific Media Forum held every two years in Bali, Indonesia.
|Mr. Tomas T. De Leon, Jr.||
is the Program Director for Corporate Governance of the Ateneo Graduate School of Business – Center for Continuing Education. He is in charge of the overall design and implementation of educational and training modules for priority sectors for a more effective coordination between the academe and industry.
"This program is very enlightening for me. It has opened my eyes on how to face the challenges of the ever-changing market. The driving force of this course is our willingness to learn. The group tasks were very challenging as it showcases each and everyone of us in our field.
There was a transformation on my part. From a regular company executive, now I could say that I am a real marketing executive."
-Vernon Ramos, AVP - Marketing of Western Union - Petnet Inc.;Director’s Awardee, 13th Marketing Diploma Program