22nd Marketing Diploma Program: Integrating Module
|Course Name||22nd Marketing Diploma Program: Integrating Module|
May 2, 2017 - June 17, 2017
Time schedule available upon request
Brand and Product Management: Build Brands to Live and Die For
Services marketing is probably one of the few growth markets in today's economies plagued by commoditization, shifting labor and consumer markets. New market opportunities exist worldwide to serve aging populations and the booming internet market. Learn how to capitalize on a challenging but potentially lucrative service industry where differentiation to be sustained demands human resource and work process management. Learn how to make creative and experiential promotion strategies to effectively communicate intangible benefits. Understand how you can serve micro-marketing opportunities with a really personal touch (Parang Katabi) enhanced by information technology and the Internet. Not anyone can be a uniquely successful service marketer, but with the proper skills, you have the best chance.
The Marketing Forum is a one-day seminar-program to open your eyes about special topics in the marketing profession. The Marketing Forumis part of the topics under the Marketing Diploma Program, as an additional source of knowledge in specific, specialized areas of marketing.
|Mr. Clemente B. Colayco||
Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.