Brand Innovation and Design for Business Leaders and Entrepreneurs
|Course Name||Brand Innovation and Design for Business Leaders and Entrepreneurs|
To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at email@example.com
Ateneo Graduate School of Business (AGSB) and Bootleg Innovation Design’s Brand Innovation & Design for Business Leaders and Entrepreneurs (BID) is a one-of-a-kind program that synthesizes all the knowledge and skills required to successfully design and create powerful brands.
The eight-day program responds to the nuances and realities of creating brands and marketing in the Philippines by integrating different learning topics and disciplines such as brand strategy design, needs-based segmentation, archetypal branding and positioning, consumer needsfinding and market sensemaking, nontraditional marketing, creativity and innovation, and human-centered design. The program is delivered in a multi-disciplinary approach facilitated by strategists, marketers, entrepreneurs, psychologists, social anthropologists, designers and creative practitioners.
Program Experience & Methodologies
|Who should attend||
Module I: Brand Strategy Design and the Innovation Process
Topic 1. Overview of Brand Strategy Design & The Innovation
Topic 2. Consumer Needsfinding & Market Sensemaking
Topic 3. Brand Positioning Strategies
Topic 4. Designing the Brand Indentity
Module II: Brand Execution Design and Creative Ideation Techniques
Topic 1. Brand Execution Design & Creative Ideation
Topic 2. Business Model Innovation: Creating New
Topic 3. Visibility & Distribution Innovation
Topic 4. New Trends in Integrated Marketing Communications
|*Bootleg Innovation Design||
is a customer-centered and creativity-based firm that helps organizations create impactful improvements. We find new ways to serve people by uncovering latent needs and behaviors. We conceptualize new and creative strategies based on these identified human behaviors. We create products, services, experiences and programs that are effective and engaging. By doing these, understanding consumers better and creating solutions that satisfy their needs, we’re able to help our clients transcend.
Bootleg has helped companies from different industries – financial services, personal care, beauty & aesthetics, road accessories & infrastructures, food & beverage retiling – improve their brand strategies via Bootleg’s unique approach to consumer insighting and creative strategizing.
|Mr. Aaron A. Palileo||
serves as the program's lead faculty and advisor. Aaron is an Associate Guru at Ateneo Graduate School of Business and ACE Center for Entrepreneurship's Master in Entrepreneurship Program. He is the Co-Founder and Managing Directorof Bootleg Innovation Design. He is also the author of the book "Connect/Disconnect: How to Be A Creative and Innovative Opportunity Seeker".
|Ms. Debbie Rodrigo||
is part of Bootleg Innovation Design's strategy team. She currently teaches at Ateneo De Manila University's John Gokongwei School of Management, handling classes on Marketing and Entrepreneurship as well as being a mentor in the school's business accelerator program.
|Ms. Gretchen Que||
is currently back with Ogilvy & Mather as the APAC lead for creative content development for Coca-Cola, spanning 9 markets. Before the Coca-Cola appointment, Gretchen was an Associate Creative Director with Publicis Manila Inc., handling digital and integrated requirements for Nestlé and non-Nestlé. She also had tenure under OgilvyOne and Ogilvy & Mather Advertising. She is now taking up graduate credits for Marketing Management at Harvard University.
|Mr. Justin See||
is Bootleg Innovation Design's head social anthropologist. He also teaches in Ateneo De Manila University's Department of Sociology and Anthropology.
|Ms. Matec Villanueva||
is the former CEO of Publicis Manila, one of the country’s top advertising agencies. She has been working in the marketingcommunications industry for over 20 years. She worked as a suit for JimenezBasic Advertising, Basic Advertising, McCann Erickson, Adformatix, and as project manager for Adware, a local activation and events group. Matec has handled key brands for Nestlé, United Laboratories, Cebu Pacific, Purefoods-Hormel, Metrolab, Monde Denmark Nissin Biscuit, Kimberly Clark Phils., SAFI-UFC, Janssen Pharmaceuticals, Johnson & Johnson, Cebu Pacific, Alaska Milk Corporation and Colgate Palmolive Phils. She is a Business Administration graduate of Maryknoll College and she completed the Top Management Program of the Asian Institute of Management.
|Mr. Miko David||
was Global New Business Team Consultant in Havas Media Group in Madrid Spain and Senior Digital Manager in Havas Media Singapore, where he spearheaded award-winning digital marketing campaigns. He teaches Digital Marketing at Ateneo de Manila University and was an adjunct faculty member at National University of Singapore.
|Mr. Papo Ong Ante||
is Bootleg Innovation Design's head psychologist. He holds a Bachelor of Science in Psychology and Masters of Arts in Counseling Psychology in Ateneo de Manila University. He has worked as a psychologist for several corporations.