|Course Name||Brand Management|
May 17, 2017 - May 27, 2017
Wednesday - Thursday
5:30 pm - 9:30 pm
9:00 am - 6:00 pm
With competencies gained in this creativity-stimulating hands-on immersion in product development and brand management, you will attain the ultimate purpose of a marketer: to build a market defining brand. Sharpen practice with proven brand/product building knowledge from experts in the field. Know practical tips on when to use single, multiple, or co-branding product strategies. Integrate product development and brand strategy. Interactive and expertly coached exercises will enable you to develop a real feel for the aesthetic and functional aspects of product/brand building.
After the course, you will:
1. Understand and manage the intimate relationship
|Who should attend||
1. Marketing and sales professionals as well as entrepreneurs
I. Mastering Product Management:
|Prof. Tomas B. Lopez, Jr.||
is a director of the ACE Center for Entrepreneurship and Management Education, Inc. He is the president and chief executive officer of the Club Noah Group of Companies and a co-founder and director of Seair. He also serves as the president of the University of Makati.