Brand Management
Course Name | Brand Management |
Schedule |
To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at sales@cce.ateneo.edu |
Price: | Php 17,700 |
Description |
With competencies gained in this creativity-stimulating hands-on immersion in product development and brand management, you will attain the ultimate purpose of a marketer: to build a market defining brand. Sharpen practice with proven brand/product building knowledge from experts in the field. Know practical tips on when to use single, multiple, or co-branding product strategies. Integrate product development and brand strategy. Interactive and expertly coached exercises will enable you to develop a real feel for the aesthetic and functional aspects of product/brand building. |
Objectives |
After the course, you will: 1. Understand and manage the intimate relationship |
Who should attend |
1. Marketing and sales professionals as well as entrepreneurs |
Outline |
I. Mastering Product Management: |
Resource Speakers | |
Prof. Tomas B. Lopez, Jr. | is the director of the Asian Center for Entrepreneurship and Management Education, Inc. and president of the University of Makati. Until he retired from the Asian Institute of Management in 2008, Prof. Lopez was the Institute's 'Guru' of services marketing and the emerging field of one-to-one marketing. He is also an adjunct marketing faculty at the S.P. Jain Center for Management at its Dubai and Singapore Campuses for its Global MBA Program. His other areas of specialization include social marketing, development communication, corporate social responsibility, entrepreneurship, strategic management, and information technology. He was also appointed as a Trustee in Pag-ibig representing the government sector. A much sought-after consultant and speaker by private, government and non-government institutions, Prof. Lopez sits on the boards of several other marketing and trading organizations in the Philippines and in the United States. Mr. Lopez holds a Master in Management (With Distinction) from the Asian Institute of Management (1983). He took his undergraduate courses at the Ateneo de Manila University. |