Building a Successful Distribution Infrastructure
|Course Name||Building a Successful Distribution Infrastructure|
To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at email@example.com
Even the best marketing and advertising campaigns go to waste if the brand or product is poorly distributed in retail channels consumers shop in. Building a Successful Distribution Infrastructure provides a 360-degree overview of the key elements needed in making products available at the right place, time, quantity, and cost to drive sales and market share growth in the Fast Moving Consumer Goods (FMCG) industry. Gain an overview of the Philippine retail landscape and discuss the process of how to design the ideal mix retail formats, such as: supermarkets, grocery stores, and general trade outlets (sari-sari stores and palengke) to support brand strategies and goals. Actual retail industry data, updated distribution development planning templates, and real life examples will be made available.
After the course, you will:
|Who should attend||
The course is skewed heavily towards the FMCG industry. Learning is applicable to Head of Sales, Head of Marketing, Field Sales Managers, Key Account Managers, Trade Marketing Managers, Brand Managers, and aspiring Distributor Managers who would like to set-up their own distribution company in the future.
I. Overview of the changing Philippine retail landscape
II. Understanding consumer shopping behaviorin the Philippines
|Mr. Gregory H. Banzon||
is the Vice President and General Manager of Century Canning Corporation.
|Mr. Jose Romulo N. Buhay||
is the President and Senior Consultant of LEAD Innovative Learning Inc. He is responsible for client services/relations, program diagnostics and development, as well as project deployment.
|Mr. Norman L. Zara||
is a consultant and life coach with extensive experience in setting up key departments, change management, and people development. He contributed to several business turnarounds in industries, such as: FMCGs, lifestyle, and pharmaceuticals.