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Creative Mindset and Innovation Process for Leaders

Course Name Creative Mindset and Innovation Process for Leaders
Schedule July 8, 2017 - July 15, 2017

Saturdays 

9:00 am - 5:00 pm

Price: Php 12,550
Description

Creative Mindset and Innovation Process for Leaders is a two-day workshop where you will learn the process applied by the world's greatest and innovative companies and brands. You will also discover and imbibe the principles and practices of creativity.

In this course, you will not only develop new strategies and programs, but more importantly, a new way of thinking. 

Objectives

After the course, you will: 

1.  Generate actionable business opportunities (i.e. new products/services, marketing strategies); 

2.  Develop the knowledge, attitude, and skills to create new business objectives and insights in order to formulate ideas and solutions; and

3.  Appreciate the processes of successful innovators, creative practitioners, and entrepreneurs.

Who should attend
  • Strategists, executives and entrepreneurs
  • Brand managers and marketing executives
  • Functional managers and supervisors
  • Creative practitioners and social entrepreneurs
Outline

I.    Introduction to innovation and creativity

II.   The innovation & entrepreneurial process and the creative mindset

III.  Creativity exercises

IV.  Identifying innovation objectives

V.   Generating innovative ideas

VI.  Incubating ideas and moving to implementation

VII. The habits of creatives and innovators

Resource Speakers
Mr. Aaron A. Palileo

serves as the program's lead faculty and advisor. Aaron is an Associate Guru at Ateneo Graduate School of Business and ACE Center for Entrepreneurship's Master in Entrepreneurship Program. He is the Co-Founder and Managing Directorof Bootleg Innovation Design. He is also the author of the book "Connect/Disconnect: How to Be A Creative and Innovative Opportunity Seeker".