Creativity and Innovation: The New Competitive Advantage

July 14, 2012
Saturday, 9:00 am - 5:00 pm

July 21 & 28, 2012
Saturdays, 1:00 - 5:00 pm

Absorb the key principles of creativity and innovation through games and challenges. Learn to think on your feet by doing improvisation exercises. Rediscover fun at work by being more spontaneous.

Creativity and Innovation: The New Competitive Advantage is a series of learning experiences that will help you develop attitudes and skills needed to survive today's highly competitive environment. Embrace problems and turn them into business opportunities. Nurture teams that thrive on collaboration. Take calculated risks by learning to tolerate failure.

This course is guaranteed to be a refreshing change for you and your staff.

The Art of Directing People
June 2 & 9

4th Restaurant Management
June 18 - 22

Habit of Excellence: Driving Bottomline Results
September 15 & 22

Storytelling for Business:
Getting Your Message Across
September 22 & 29

After this course, you will:

1.  Explain the elements of the creative process and innovation;
2.  Apply the elements of creativity and innovation to find
     and exploit business opportunities; and
3.  Set up an entrepreneurial venture based on the lessons
     and activities.

Take this course if: you are an entrepreneur looking for ideas, you are managing a business but you want to become more innovative, you want to change the way you do work, or you are tasked to develop a new product or service.

Introduction to Creativity
     a.  A different take on creativity
     b.  What is creativity and innovation
     c.  Opening yourself to creativity
     d.  The creative process
     e.  Generating ideas

Using Creativity to Produce Results
     a.  Inspiring a creative workplace:
          creative collaboration
     b.  Design thinking
     c.  The creative business challenge

Presentations
     Your new business will be presented to a panel
     of experts and entrepreneurs.

is a professor at the Ateneo Graduate School of Business teaching change management, human resources, and leadership.