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Design Thinking: A New Way of Work

Course Name Design Thinking: A New Way of Work
Schedule April 27, 2018 - April 28, 2018

9:00 am - 5:00 pm

Friday - Saturday

Price: Php 12,800.00


Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field—from architecture and design to healthcare and product development to urban planning and beyond. 


Adopting Google Venture’s unique iteration of the method, this is an intensive two-day program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation and greater value creation for your enterprise’s future. 


After the course, you will:

1. Learn the foundation of design thinking;

2. Learn to design User personas to understand customers;

3. Drive decisions by combining design thinking and analytical thinking;

4. Build a framework for building environments for innovation and creativity; 

5. Learn a concrete way to “break out of the box”; and

6. Develop a framework for collaboration.

Who should attend

Any professional in any industry domain who are involved with problem solving and are looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes and new solutions.

The program is particularly more powerful for members of a team in the same organisation who would like to use the program to solve their company's design challenge.


I.    Design thinking overview

II.   Setting up a design sprint

III.  Sprint Day 1: Mapping out the problem

IV.  Sprint Day 2: Design storyboarding potential solutions 

V.   Sprint Day 3:  Deciding on the product

VI.  Sprint Day 4: The Prototype

VII. Sprint Day 5:  Real Life Test

Resource Speakers
Mr. Mario R. Domingo

is the Founder of Neural Mechanics, a deep-learning solutions company headquartered in Singapore. He is responsible for helping client companies transform their businesses by focusing on their customers using deep-learning in enterprise architecture. He is also the Program Director for the Diploma in Applied Project Management at the Ateneo Center for Continuing Education.

Prior to this, he spent 10 years at Globe Telecom, Inc. where he led the business transformation, product design and creation, and the enterprise discipline in project management. He spent 19 years in programs and projects for defense, telecommunications, automotive, and information technology.

Mr. Domingo has a Bachelors degree in Business Administration, Major in Finance, and a Masters degree in Finance and Applied Economics from the University of Southern California, USA.