Differentiate or Disappear! Real Estate Fundamentals Series

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at cce-abib@aps.ateneo.edu.

The last 10 years featured dramatic changes and evolution of the Philippine real estate industry, accompanied by unprecedented investment returns across all property classes.

Do real estate professionals overlook the critical importance of basing decisions on thoroughly understanding the fundamentals of this unique and cyclical business? History shows that real estate development is a very high risk and high trust business.

Whether your project is a residential, office, retail or mall development, Differentiate or Disappear! is designed to equip you with new tools on branding, study competitive markets, critique current marketing and selling model of your organization, and propose new concepts that are tailor fitted to the segments your project caters.  As a final activity of this two-day workshop, you will prepare a modified marketing plan, which will be later evaluated.

Stay on top of the game! Differentiate or Disappear! is part of the Real Estate Fundamentals Series: A Strategic Approach to Dominating the Industry, which aims to help real estate executives understand the fundamental elements in managing a complex and integrated property development cycle. Implement strategies effectively and proactively capitalize opportunities. Engage with some of the real estate industry leaders through interactive discussions.

Other courses in the series are:

A.  Concept Building and Benchmarking your Tract of Land

B.  Negotiating Joint Ventures and Legal Aspects

C.  Creative Project Execution

D.  Asset Management

After the course, you will:
a.  Learn how to apply Segmentation, Target Marketing,
     and Positioning in your project;
b.  Formulate a marketing strategy that is target specific
     and measurable;
c.  Learn global best practices in managing your sales force;
d.  Learn how to formulate reasonable project centric cost
     allocation for your sales force;
e.  Be challenged to think of strategies and tactics to arrest
     sales decline;
f.   Learn how to align your strategic objectives and tactical
     programs; and
g.  Learn how to formulate a winning sales and marketing plan.

1.  Real estate developers, senior executives and professionals;

2.  Real estate sales heads and marketing managers; and

3.  Entrepreneurs and individuals planning to venture into
     real estate development.

A.  Use an action based marketing and sales approach to incorporate
     a winning and sustainable strategy geared towards an Integrated
     Real Estate Campaign

B.  Develop a powerful and well-documented marketing strategy
     in order to get your development off to a great start

C.  Overview of the key factors that encompass the broad scope
     of strategic marketing and Service Centric Strategies

D.  Discuss marketing and cost structures and their influence
     on your marketing strategy

E.  Learn the tools to achieve or increase profitability

has created billions of pesos of sales pipeline activity for his clients. He has been executing large-scale real estate integrated marketing solutions for companies of all sizes for nearly two decades.