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Forecasting and Demand Management

Course Name Forecasting and Demand Management
Schedule April 3, 2017 - April 4, 2017

Monday - Tuesday 

9:00 am - 5:00 pm

Price: Php 11,800

Forecasting and Demand Management is an intensive two-day workshop designed to train you as managers and staff involved in sales, marketing, and operations planning, toward the development and application of a formal and accurate demand forecasting system. The course will define the practical forecasting tools, processes, and implementation guide involved in the development of an effective demand management system.


After the course, you will:

1. Identify the business impact and critical relationships of demand management with business planning, sales and operations planning;

2. Apply the tools, measurements and process guides involved in accurate forecasting;

3. Formulate forecasting models suitable for products and business;

4. Assess the effectiveness of current forecasting output, accuracy, demand management process and practices; and

5. Formulate recommendations on how to improve company's demand management system.

Who should attend

Practitioners, supervisors, managers, senior executives, and suppliers involved in the areas of inventory planning, purchasing, warehouse, production planning, demand planning, distribution planning and general management


I. Introduction: Definition of Logistics and Supply Chain

A. Definition of logistics 

B. Logistics pipeline and business logistics

C. Supply chain management definition and process

D. Supply chain management objectives

E. Critical areas in supply management

II. Case Study on Sales and Operations Planning (S&OP)

A. Describe your current forecasting process 

B. What methods do you use

C. What is your current forecast accuracy

D. Who prepares and reviews the forecast

E. How is the final forecast use in your S&OP

III. Forecasting Function

A. Definitions and importance

B. Types and approaches

C. Characteristics

D. Levels of forecasting

E. Components

F.  Forecasting process

G. Determining objectives

H. Other forecasting considerations

IV. Demand Management and Data Management

A. Demand vs. sales data

B. Data sources and level

V. Basic Forecasting Models

A. Simple average

B. Simple moving average

C. Weighted moving average

D. Exponential smoothing

E. Forecasting model exercises

VI. Development of Focus Forecasting

A. History

B. Principles

C. Simulation Approach

VII. Steps in Focus Forecasting

A. Seven strategies

B. Simulation step

C. Testing accuracy

D. Do’s and don’ts

E. Focus forecasting results 

VIII. Presentation of Forecasting Applications/Assignments

IX. Developing New Strategies

X. Forecasting Tool Demo Using Forecast Pro

XI. Integrating the Demand Management Process

A. Factors that influence forecast

B. Demand planning process

C. Demand manager’s role

i. Reviewing the forecasts

ii. Why forecasts fail  

XII. Demand Management Critical Areas and Process

XIII. Business Planning Process

A. Business planning cycle model

B. Distribution Requirements Planning - Master Production Schedule - 

    Material Requirements Planning (DRP - MPS - MRP) process model

C. Planning requirements and pre-requisites

XIV. Key Performance Measures

Resource Speakers
Mr. Jose Emmanuel M. Estrera

is the founding Chairman of BizSolv Asia, MPC. Concurrently, he is also the Director and Senior Consultant of Global Procure-It, Inc. He has more than 25 years experience in the supply chain industry.