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How to Franchise Your Business

Course Name How to Franchise Your Business
Schedule

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at cce-abib@aps.ateneo.edu.

Price: Php 23,600
Description

As entrepreneurs ready to take on the world, franchising your business is one way of expansion.  You, too, can learn to be a franchisor through How to Franchise Your Business, a 4-day program designed to guide you as entrepreneurs in creating your own franchise programs.  Learn the basics of franchising: general knowledge of concepts, franchisor-franchisee relations, strategic store  location, and marketing your franchise.
Objectives

After the course, you will:
1.    Determine whether your business is ready to be franchised;
2.    Identify the elements of a franchise system and maximize the franchisors potential to expand;
3.    Understand and develop the appropriate franchise package for your business;
4.    Learn how to package and present your franchise program to potential investors; and
5.    Gain insight on how to become an effective franchisor and motivating leader in your franchise organization.
Who should attend

1.    Food, retail, and service business owners;
2.    Aspiring entrepreneurs;
3.    Entrepreneurs;
4.    Franchisees becoming/desiring to become franchisors.
Outline

DAY 1
FRANCHISE ESSENTIALS

  •  General knowledge and concepts
  •  Stages in acquiring a franchise
  •  Franchise systems and organizational structure
  •  Life cycle of a franchise system
  •  Franchisee and franchisor relations


DAY 2
FRANCHISOR INCOME

  •  Royalty
  •  Service fee
  •  Turn key
  •  Training
  •  Establishing a franchise fee
  •  Mark up on supplies and proprietary materials
  •  Delivery
  •  Commissary


DAY 3
STORE LOCATION

  •  Strategic site location

                - Mall zoning
                - How to apply
                - Approving a location for your franchisee

  •  Anatomy of a franchise contract


DAY 4
MARKETING YOUR FRANCHISE PROGRAM

  •  How to’s
  •  Joining expos
  •  Public relations
  •  Hiring
  •  Business events
  •  Enticing franchisees

 
Resource Speakers
Mr. Jorge Noel Y. Wieneke III

is the President and Managing Director of Asian Food Project, Inc. (Japok) and serves as a business consultant on operations & marketing for Good Earth Restaurant, Go Fish Deli, Marina Seafood Restaurant, and Value Rice, Inc.