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Marketing Forum

Course Name Marketing Forum
Schedule June 17, 2017

Saturday 

9:00 am - 6:00 pm

Price: Php 5,900
Description

The Marketing Forum is a one-day seminar-program to open your eyes about special topics in the marketing profession. The Marketing Forum is part of the topics under the Marketing Diploma Program, as an additional source of knowledge in specific, specialized areas of marketing. 

Outline

Harnessing the Power of Digital Marketing for Millenials and the Millennial Mindset

Philippines is the 7th youngest country in the world with its Median Age at 23 years from its 100 Million Population. Indeed, Millennials (born 1980 until 2000 or 17 to 36 years old) are the majority generation of the Philippines and they are digital natives who grew-up with Windows to smartphones and touch screens. The millennials with digital exposure (~70% of them) mindset, expectations, and behavior is indeed worthy of understanding in growing and future-proofing a company by leveraging it for Sales and Marketing.

Global Trends in Digital Marketing and How it will shape the Philippine Digital Ecosystem 
The Philippines has been historically strong in social media the past few years, but there are many more advanced platforms & tools available to better capture your target market, and to outperform your competition.
Understand how these global trends will affect your business tomorrow so you can plan ahead and invest in the right skills, tools and talent. 
Resource Speakers
Mr. Miko David
is Co-Founder at David & Golyat, a digital strategy consulting firm which specialises in strategy formulation & execution, as well as performance marketing for clients in the APAC market. Miko was previously Marketing Communications Director & Head of Digital for Globe Telecom's Small & Medium Business Group (SG), where he oversaw all branding, performance marketing initiatives, social media activities, as well as data collection and attribution. Before Globe, he lived & worked in Madrid, Spain, where he served at the Global New Business HQ of Havas Media, one of the world's largest communication firms. He was also based in the regional office in Singapore, where he served as Senior Digital Manager - leading digital and social media campaigns.
Ms. Pia Arellano

is Visa's Head of Sales for Philippines and Guam. She joined Visa in June 2011 and was looking after large multi-national and local clients as Business Development Director prior to being promoted as Head of Sales last September 2014.

 

As Head of Sales, she is responsible for all client facing and business generation aspects for Philippines and Guam businesses, which includes relationship building and identifying opportunities for collaboration with key industry stakeholders, government regulators and new fintech players. Prior to joining Visa, Pia had been running ChinaTrust Philippines' Retail Banking Operations and Cards Business for the past few years.  Before Chinatrust, Pia also worked for other large multinational companies like Western Union and Citibank. She was also a Marketing Professor teaching Marketing 101 and Brand Management from 2000-2001 at the Ateneo School of Management.