Ready, Set, Launch!

To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at cce-abib@aps.ateneo.edu.

Chart your course with a good business plan. Entice partners, investors, and bankers to fund it by communicating what the enterprise is all about, what market you want to serve, and what financial returns you could muster.

Achieve a more systematic way of ensuring success in starting a business. Ready, Set, Launch!: Start Up Business Plan aims to impart what the business plan should contain: overview of the business itself, its organizers, its management and technical people, its financial structure, its market potential, its target market, its projected sales, expenses and profits and its probable risks. Further, keep in mind that a business plan serves many masters: the entrepreneur himself, the prospective investor or cautious financier, and the entrepreneurial organizational.

View Prof. Jay Bernardo's interview in ANC's Shop Talk: Bulding the Entrepreneurial Character

After the course, you will:
1. Hone your entrepreneurial skills anchored on the four major functional areas: marketing, operations, human resource and finance; and
2.    Walk-through the intricacies of enterprise planning and business implementation.

The program is recommended for aspiring entrepreneurs or those who are currently engaged in start-up business ventures. It is also ideal for the “employee-to-entrepreneur” to fuel their drive towards smooth transition to entrepreneurship.

•  Incorporation: The Search for Identity
•  Intellectual Property: How to Protect Your Names and Ideas
• A Snapshot: Nature, Evolution, and Future of Corporations
•  Business Partnerships
•  Organizational Structures
•  Board Meetings
•  Corporate Bylaws
•  Corporate Governance

•  Business Plan Format
•  Business Concept and the Business Model
•  Executive Summary
•  Business Proponents
•  Target Customer and the Main Value Proposition
•  Size and Location of the Target Customer Segment
•  Market Demand and Supply, Industry Dynamics and Macro-environmental Factors
•  Product Offering: Description, Evolution and Justification
•  Operations in terms of production
•  Organizing effectively for start up
•  Where to get your initial funding requirement
•  Basic financial concepts that you should learn and understand