Stand Out and Win in Crowded Markets
|Course Name||Stand Out and Win in Crowded Markets|
To inquire more about our courses, you may call our Program Sales Officers at 830.20.50 or email us at firstname.lastname@example.org
Stand Out and Win in Crowded Markets will challenge you, as managers and business owners, to shun costly and high risk "head-on" competition. It aims to encourage you to create new markets and categories that offer high growth and profit opportunities rather than stay and compete in crowded, cutthroat ones. This course will provide world-class analytical tools in finding new market opportunities adjacent to existing businesses. It will also teach powerful action frameworks needed to navigate businesses to newer, bigger, and more profitable segments. This is done while driving costs down.
Businesses are able to drive hyper-growth by dominating new markets not crowded by competition.
After the course, you will:
|Who should attend||
R&D/Product development managers
Advertising creative and account managers
The importance of innovation and value creation
Comparing new category creation versus cutthroat competition
Analyzing the current business model
The value innovation creation framework: bring costs down, drive value up
Going beyond existing demand
Exploring possible new business models
The avenues of value innovation and new market creation
Navigating and selecting a new business model
Chartering and monitoring progress in transitioning to new categories
|Mr. Gregory H. Banzon||
is the Vice President and General Manager of Century Canning Corporation.