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| Course Name: | Virtual Community Marketing
| | Discipline: | Marketing and Sales Management | | Faculty: | IMMAP
| | Description: | In partnership with the Internet & Mobile Marketing Association of the Philippines (IMMAP)
Millions of Netizens belong to virtual communities or social networks and use social media. Get a glimpse on how engaging with customers through social networks resulted in deep brand engagement and one-to-one dialogue. Virtual communities or social networking sites are proving to be a powerful online marketing venue to target, build relationships and grow your customer base. The most popular sites are a great source for generating massive results for your online marketing campaign. In Virtual Community Marketing, learn how to create the right "buzz" to get people talking about you, your business, product, or service. Learn the tools, tips and tricks needed to use your social media time wisely and get great results.
Virtual Community Marketing is the 8th module of the Digital Marketing Diploma Program.
The course starts on June 3, 2010, Thursday, with an introductory face-to-face session at the Ateneo Graduate School of Business Amphitheater, Rockwell Drive, Makati City, from 8:30am - 12:30pm. The face-to-face session will be followed by a self-paced 1-week online course from June 4 - 17, 2010.
| | Schedules: | | | Objective: | After the course, you will:
- Understand the basic framework and the common language for virtual community marketing;
- Understand various virtual community marketing executions; and
- Be able to integrate virtual community strategies to your respective brand campaigns.
| | Outline: | I. Introduction: Virtual Community Marketing Landscape
A. How did it all start?
B. Where are we?
C. Where are we going?
II. Basic Concepts in Virtual Community Marketing
A. Virtual Community Marketing Defined
B. Fulfillment of Virtual Marketing Objectives
C. Virtual Community Marketing Ecosystem
D. Virtual Community Marketing Lingo
E. Kinds of Virtual Community Marketing Campaigns
F. Features of Virtual Community Marketing Campaigns
III. Creative Execution Examples and Case Studies
IV. Virtual Community Marketing Plan
TESTIMONIALS PAGE
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ATENEO de MANILA UNIVERSITY
ATENEO GRADUATE SCHOOL of BUSINESS
CENTER for CONTINUING EDUCATION
3rd Floor, Ateneo Professional Schools Bldg., 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines 1200
Telephone Numbers: 830.2050, 840.1742 | Fax Numbers: 810.7809, 867.3824
Copyright (C) 2008 Ateneo De Manila University Ateneo Graduate School of Business Center for Continuing Education
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