Course Name: Blog Revolution
Discipline: Marketing and Sales Management
Faculty: IMMAP
Description: In partnership with the Internet & Mobile Marketing Association of the Philippines (IMMAP)

 Millions of voices are being heard today because of blogs – and they may very well be talking about your brand. Find out how you can use this phenomenon as leverage for your business and effectively interact with your customers. The Digital Marketing Diploma Program's Blog Revolution combines theories and concepts which introduces basic knowledge about blogging and blog marketing.

The course starts on June 21, 2010, Monday, with an introductory face-to-face session at the Ateneo Graduate School of Business Amphitheater, Rockwell Drive, Makati City, from 8:30am - 12:30pm. The face-to-face session will be followed by a self-paced 1-week online course from June 22 –  July 5, 2010.
Schedules:
Objective: After the course, you will:
  1. Understand the basic framework of blogs and the common language for blog marketing;
  2. Understand various virtual community marketing executions; and
  3. Integrate blog marketing strategies in your respective brand campaigns.
Outline: I. Introduction to Blogosphere: The Blog Marketing Landscape
A. How did it all start?
B. Where are we?
C. Where are we going?

II. Basic Concepts in Blog Marketing
A. Blog Marketing Defined
B. Fulfillment of Blog Marketing Objectives
C. Blog Marketing Ecosystem
D. Blog Marketing Lingo
E. Blog Marketing Campaigns
F. Features of Blog Marketing Campaigns

III. Creative Execution Examples and Case Studies

IV. Blog Marketing Plan



ATENEO de MANILA UNIVERSITY
ATENEO GRADUATE SCHOOL of BUSINESS
CENTER for CONTINUING EDUCATION
3rd Floor, Ateneo Professional Schools Bldg., 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines 1200

Telephone Numbers: 830.2050, 840.1742 | Fax Numbers: 810.7809, 867.3824

Copyright (C) 2008 Ateneo De Manila University Ateneo Graduate School of Business Center for Continuing Education