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Retail Management & Strategy

Course Name Retail Management & Strategy
Schedule October 24, 2018 - November 8, 2018

Wednesday - Thursday 

9:00 am - 5:00 pm

Price: Php 25,600
Description

Is Brick and Mortar dead?  In the US, the shopping mall phenomenon is dying, with many well-renowned labels declaring bankruptcy in the last few years.  In the Philippines, online retailing has been gaining ground amidst a tough and competitive traditional retail environment.  In the last decade, the retail industry in the Philippines experienced a boom period, with new shopping mall developments opening in just about every corner of Metro Manila and provincial cities.  It was enough for aspiring and existing retailers to simply ensure that they have a general knowledge of basic retail management skills to operate a retail store.  But in recent years, with online/social media and a shift in consumer buying behaviors locally, it is no longer enough to simply 'know the basics'.  Where are we headed, and how can existing retail businesses address these changes in the industry?

This four-day course examines the various intricacies of the local retail industry, with particular focus on developing key strategies for effectively managing a retail store / restaurant.  It aims to equip retail business owners and managers with additional general management skills to adapt to this new environment, and to spot new growth opportunities in an otherwise disruptive economy.  

Objectives

 At the end of the course, participants should be able to:

1. Define, discuss and understand the various issues pertaining to the changing retail environment in the Philippines and globally;

2. Understand the necessary fundamentals in basic retail management theories and concepts;

3. Refine existing retail strategies to uncover new opportunities in the retail industry; 

4. Drive retail profitability through continuous improvement in retail operational and business processes; and

5. Make meaningful changes in the direction of their own existing retail businesses, or create a successful plan for the launch of a new retail business

Who should attend

Existing and start-up retail business owners, upper to senior level managers in retail organizations who are the key decision makers in their companies, as well as participants who are planning on opening a retail business.  Primarily, the class will be most helpful to those who are responsible in crafting, implementing, and evaluating retail strategies for their companies.

Outline

I. Global Retail Trends

II. Strategic Retail Planning

A. Target market/customer analysis

B. Innovations in retail & design

C. Forecasting/assortment planning and inventory management

III. Legendary Customer Service and Retail Selling Skills

IV.   Retail Marketing

A. In-store, CRM, promotional strategies and visual merchandising techniques

B. Data analytics in retail

C. Digital and social media marketing

V.     Trends in the Food Retail Industry and Food Retail Operations 101

VI.   Driving Retail Profitability: Measuring Retail Performance through KPI’s and metrics

Resource Speakers
Mr. Adrian Dimacali

Director, Mary Grace Foods, Inc.

Ms. Anamaria M. Mercado (Six Sigma)

is a certified Six Sigma Master Black Belt and Lean Practitioner. She received her certification after six weeks of training in the US and a two-year full-time assignment as a Six Sigma Deployment Manager.  She is also the Program Director of Six Sigma Certification Programs at the Ateneo Graduate School - Center for Continuing Education.

As a Deployment Manager, she helped launch the continuous improvement initiative in her former company. She managed multiple projects across the organization, improving process performance and customer satisfaction while delivering financial benefits.

Further, she has professional experience in sales and marketing management, as well as in training and development. Over the years, Ms. Mercado has concentrated on providing training and coaching services to various clients across industries, particularly in the areas of business process improvement and service excellence.

Ms. Mercado has a degree in Business Economics and post-graduate units in Professional Education from the University of the Philippines. She also holds a Masters degree in Business Administration from the Ateneo Graduate School of Business.

Mr. Benjamin Cabochan, Jr.

Mastermind, Get Hooked 360 Digital Agency

Ms. Denise De Castro

Founder, DDC Architectural Studio

Mr. Hans Clifford Yao

is Managing Director of Washington Retailers Inc. and the Adrenaline Group of Companies, distributors and retailers of several international luxury brands in the Philippines.  He has experience managing various retail formats in non-food, food, and specialty retail categories.  He is also a retail consultant to several new retail start-up businesses on prototype and brand development. He was also a part-time lecturer at the Ateneo de Manila John Gokongwei School of Management, teaching Retail Management as an elective.  

Mr. Yao earned his Bachelor of Science Degree in Business Management (Honors program) from the Ateneo de Manila University, and his Masters in Business Administration from the University of Chicago Booth School of Business.

Mr. Harvey Ong

Chief Operating Officer, Alfamart Trading Philippines

Mr. Ivan Lanuza

Founder, Data Rocket Inc. 

Mr. Linfred Yap

Managing Partner, The Relish Group

Ms. Louella Scott

General Manager, Vogue Concepts

Ms. Zerline Chan Ortiz-Luis

Executive Director, 4 Hermanas International Marketing Corp.