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Sell to Win

Course Name Sell to Win
Transformational Sales Leadership Program Series
Schedule September 18, 2019 - September 19, 2019

Wednesday - Thursday

8:30 am - 4:30 pm

Price: Php 12,800

Sell to Win is the first part of Transformational Sales Leadership Program. This is the WHAT of Transformational Sales Leadership. This is a two day learning workshop that will discuss “killer instinct mindsets” of becoming a Sales Champ. 

The session will discuss two foundational mindset about selling. You will discover  both the Science and Art of Sales that will guide you in selling more and winning more and eventually mastering it. You will be more confident and trustworthy and will have the competence, creativity, and become effective business communicators.


After the course, you will be able to:

1. Learn the importance and significance of having a killer instinct sales mindset;

2. Become Sales Champions knowing both the science and art of selling;

3. Gain a very powerful understanding that in sales you need to build confidence and influence the mindsets of your customer;

4. Master the Sales Champ Iceberg framework; and

5. Learn confidence building mindsets by being competent, creative, and effective communicators.

Who should attend

The course is designed for: 

- Current Sales Professionals

- Potential Sales Professionals

- Sales Managers

- Business Owners


I. The sales champ iceberg framework

a. Profitability

b. Productivity

c. Performance

d. Confidence

e. Competence

f.  Character

II. The killers instinct sales mindset

a. Science

b. Art

c. Like-ability

d. Excellence

e. Service


III. Becoming a sales champ

a. Competence

b. Creativity

c. Communication


IV. The sales champ pyramid

a. Customer

b. Competition

 c. Comments

d. Company

Resource Speakers
Mr. Jonathan Petalver

is the CEO and President of the Petalver Management Consultancy Services. He designs, conceptualizes, and conducts sales training and marketing programs to Top 1000 Philippine Companies as well as Multinational Corporations in the field of retail sales, hotels, and fast food chains, leisure, pharmaceutical, information technology, telecomminication, real estate, direct selling, and multi-level marketing companies. He is also the Program Director of Transformational Sales Leadership Programs of the Ateneo Graduate School of Business - Continuing Center for Education (AGSB - CCE).

He conducted trainings and workshops for various disciplines, such as: leadership, sales and marketing, customer service and personality development, effective business communication, team building, and motivational. 


Mr. Petalver earned his Bachelor’s degree in Marketing Management from the Centro Escolar University, and completing his Masters degree in Business Administration – Regis Program from the AGSB. He founded The Sales Champ Academy and The Sales Champ Club. He is the author of the Transformational Sales Leadership book See Saw Sell:  Killer-Instinct Mindset to Sell More and Win More.