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Ms. Eleanor Modesto

is the founder/President of PURE Digital Communications before the agency became the digital arm of Publicis Manila where she became the head of Digital Strategic Planning. She handled both big brands like San Miguel Light, San Miguel Premium Brews, Red Horse Beer, HP Printer, Belo Clinic as well as smaller challenger brands like EQ Diapers, Swiss Miss Chocolate Drink, Air Asia Philippines, Nestle Ice Cream to name a few.

She spent 2 decades in Indonesia where she was Executive Creative Director and after 2 years was promoted to CEO of Lowe Jakarta, the country's No. 1 Ad Agency. Together with her team, she successfully turned around the fortune of Sampoerna Hijau - a price local brand of the challenger cigarette company P.T. Sampoerna. She also launched XL Telco, challenging No. 1 brand - Telkomsel. One of the brands she helped launched is a local skin lotion brand - Citra, inspired by an Indonesian skin treatment which became a leading brand vs. Major multinational brands.

Ms. Modesto graduated her Bachelors degree in Visual Communications from the University of the Philippines. She worked in both local and Multinational Advertising Agencies - Asia Communications, Ace-Compton (now Saatchi-Saatchi), Lowe Manila (now Lowe Mullen Group) and Lowe Jakarta. She headed the training program of Lowe in Asia Pacific and after she left the agency, actively run workshops in Manila, Jakarta, Bangkok and Tokyo.