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Mr. Ricardo H. Mercado
is the Director of the Ateneo Family Business Development Center of the Ateneo de Manila University (ADMU) - John Gokongwei School of Management (JGSOM). He is also a resource speaker on family business seminars in Santa Clara University; University of the Pacific Stockton; and University of San Diego, USA. Mr. Mercado earned his Bachelor's degree in Economics and Master's degree in Business Administration from ADMU. He also has a Professional Diploma in Family Ministry and Counselling from the Center of Family Ministries of ADMU. He is a Certified Franchise Executive of International Franchise Association (IFA), Washington DC, USA, which was sponsored by Marriott International Scholarship for Minorities and IFA Education Foundation.