Course Name
Design Thinking: A New Way of Work
Schedule
October 20, 2025 - November 29, 2025
6 weeks self-paced learning with live sessions
Synchronous sessions via Zoom
October 25, November 8, 15 & 29, 2025
Saturdays, 9:00 am - 10:30 am
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
Early Eagle Rate:
Php 16,500
Valid Until:
October 06, 2025
Description
Harvard University describes design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, Design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.”
Adopting Google Venture’s unique iteration of the method, this is an intensive six-week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future.
Who should attend
Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.
The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.
After the course, you will:
- Learn the foundation of design thinking;
- Learn to design User personas to understand customers;
- Drive decisions by combining design thinking and analytical thinking;
- Build a framework for building environments for innovation and creativity;
- Learn a concrete way to “break out of the box”; and
- Develop a framework for collaboration.
I. Design thinking overview
II. Setting up a design sprint
III. Sprint Day 1: Mapping out the problem
IV. Sprint Day 2: Design storyboarding potential solutions
V. Sprint Day 3: Deciding on the product
VI. Sprint Day 4: The Prototype
VII. Sprint Day 5: Real Life Test
Dr. Mario Domingo is the Director of the Ateneo Institute for Digital Enterprises (AIDE) at the Ateneo Graduate School of Business, where he shapes executive education and drives digital transformation in business leadership. A distinguished scholar-practitioner, he earned his Doctorate in Leadership Studies (Business Leadership) from Ateneo de Manila University and holds a Bachelor’s degree in Business Administration (Finance) and a Master’s degree in Finance and Applied Economics from the University of Southern California.
With over 30 years of global leadership experience, Dr. Domingo bridges academic rigor with industry innovation. He served as the Chief Commercial Officer of UBX Philippines, the country’s leading open finance platform. At UBX, he has also served as Global Chief Technology Officer, driving digital innovation and financial inclusion strategies. Previously, he served as Group Technology Officer at Chi-X Asia-Pacific (Chicago Board Options Exchange), where he advanced capital markets technology across the region.
Beyond corporate leadership, Dr. Domingo is a serial entrepreneur and the Founder of DARC Labs (Domingo AI Research Center), a pioneering research hub focused on AIpowered cancer diagnostics and universal healthcare solutions. He also serves as a member of the Philippine Navy Board of Advisers, contributing his expertise to defense modernization and national innovation strategies.
Dr. Domingo’s career reflects his commitment to integrating technology, leadership, and human impact—shaping innovation ecosystems in academia, industry, and public service to advance inclusive digital economies across Southeast Asia and beyond
Mr. Charles Benedict Chan is currently the Head of Platforms of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.
Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.
Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.
