Course Name
Design Thinking: A New Way of Work
Schedule
January 11, 2027 - February 20, 2027
6 weeks asynchronous, self-paced learning
Live sessions via Zoom
January 16, 23, February 13 & 20, 2027
Saturdays, 9:00 am - 10:30 am
Early Eagle Rate:
Php 16,500
Valid Until:
December 28, 2026
Description
Harvard University describes design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, Design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.”
Adopting Google Venture’s unique iteration of the method, this is an intensive six-week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future.
Who should attend
Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.
The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.
After the course, you will:
- Learn the foundation of design thinking;
- Learn to design User personas to understand customers;
- Drive decisions by combining design thinking and analytical thinking;
- Build a framework for building environments for innovation and creativity;
- Learn a concrete way to “break out of the box”; and
- Develop a framework for collaboration.
I. Design thinking overview
II. Setting up a design sprint
III. Sprint Day 1: Mapping out the problem
IV. Sprint Day 2: Design storyboarding potential solutions
V. Sprint Day 3: Deciding on the product
VI. Sprint Day 4: The Prototype
VII. Sprint Day 5: Real Life Test
Dr. Mario Domingo is Director of the Ateneo Institute for the Digital Enterprise at the Ateneo Center for Continuing Education, where he designs and delivers the Center’s executive programmes on artificial intelligence, transformation and project delivery. He is Regional Chief Technology Officer of CeQureX Technologies and founder of the Domingo AI Research Center.
His executive experience includes service as Chief Technology Officer and Chief Executive Officer-in- Charge of UBX Philippines through November 2025, Group Chief Technology Officer of Chi-X Asia Pacific and Cboe from 2017 to 2021, and Chief Transformation Officer of Energy Development Corporation from 2015 to 2017. He co-founded DANATEQ Pte Ltd in Singapore in 2010. He advises the Philippine Army and the Philippine Navy at command level and holds transformation and technology advisory mandates with a Philippine bank, a higher education system, and a telecommunications subsidiary.
He holds a PhD in Leadership from Ateneo de Manila University, with research grounded in critical realism and in virtue ethics, deontology and utilitarianism, and undertook post-graduate study in artificial intelligence at MIT CSAIL.
Mr. Charles Benedict Chan
Mr. Charles Benedict Chan is currently the Chief Product Officer of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.
Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.
Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.
