Course Name
Digital Marketing
Schedule
Registration is now closed
Early Eagle Rate:
Php 15,000
Description
The course is designed to provide marketing practitioners with a broad understanding of digital marketing platforms, tools, and processes to help marketers navigate and use appropriate strategies in the digital space in their brand-building journey.
Assessment of the Participants:
The participants are graded based on attendance, class participation, assignments, examinations and/or individual or group presentations. Grading shall be made according to the Ateneo Quality Point Index (QPI) system.
The Digital Marketing course is a part of the Marketing Diploma Program. A participant who successfully completed and passed all modules of the program will receive a diploma and grade certificate. He/she may also earn MBA elective credits from the Ateneo Graduate School of Business (AGSB) depending on the program they choose to pursue.
Who should attend
Marketing professionals and entrepreneurs
At the end of this course, the learner will have the ability to:
• Understand the brand’s target audience in the digital space
• Assess and apply various digital platforms in their overall marketing strategy
• Develop content and channel strategies that resonate with the target audience
• Develop a basic digital marketing plan
• Analyze the effectiveness of digital marketing campaigns
The course is made up of 6 modules:
Module 1: Introduction to Digital Marketing
Module 2: Content
Module 3: Social Media
Module 4: SEO and Paid Search
Module 5: Email Marketing and Website Optimization
Module 6: Developing a Digital Marketing Plan
Ms. Gold Tantoco is the Founder of Idea M Innovation, Design and Marketing Consultancy and President of Prism Gallery.
Ms. Tantoco has over 35 years of solid multi-brand and multi-country Marketing and General Management experience from various local and multinational companies such as Procter & Gamble, PepsiCo, SC Johnson & Son, Inc., Jollibee Foods Corporation, Century Pacific Food, Inc. and Pfizer Consumer Healthcare. Throughout her career, she received various marketing and innovation awards and for outstanding advertising and public relations campaigns for the brands she worked on.
Her company, Idea M has developed multiple branding, brand strategy and brand design projects for local and multinational companies for over ten years now. As an artist and designer, she develops and collaborates with partners to provide artworks for businesses.
She graduated from the University of the Philippines with a Bachelor of Science degree in Business Administration (Magna Cum Laude) and units towards a Bachelor of Fine Arts, Major in Industrial Design degree. She also received a Master of Business Administration degree from the same university where she graduated Salutatorian of the class.
