Formulating a compelling, consumer need based & market defining, Brand / Product Positioning Strategy that is based on research evidence. Marketing strategy defines how and what aspects of the business model add value better than competition and therefore have the most influence on its customers. It targets viable markets segments by evaluating accessibility, size & growth potential to optimally attain business objectives from money and time spent on marketing.
Introduction to Business Planning
Marketing is a powerful tool that can create profits and increase the value of your brand and your company But to do this, you must be able to provide the proper framework that will enable you to optimize its potential by correctly identifying what kind of business you want to be in and what specific brand or service benefit you want to offer the customer that is superior to that of the competition. The one-day Introduction to Business Planning seeks to assist the participants to provide this framework by touching the following key components of your business plan:
- Enterprise Description
- Product or Service Description
- Industry Analysis
- Competition Analysis
- SWOT Analysis
Once finalized , this business plan will act as a springboard to launch the marketing process which will be tackled in the two -day Segmentation , Targeting , Positioning (STP ) module.
Validate Your Hunch, Sharpen Your Intuition
Sun Tzu said, Know the Terrain, Know the Enemy, Know Yourself. This could not be more trueand realized through Marketing Research to verify gut feel about consumer markets and minimize market risk with sound analysis, proof, and experience. Learn how a rational qualitative/quantitative research process of consumer behavior reveals critical insights to satisfy and delight not only stated but latent consumer desires. Evaluate and enhance the competitive strength of your brand/product and service. Use marketing research to wise up to broad strokes in strategic planning and the fine details of effective tactical planning and execution.
Segmenting, Targeting, Positioning
Create Markets to Your Best Advantage
Grab the pole position to take advantage of the most attractive marketing opportunities through sustainable and effective market segmentation, targeting, and positioning strategies. Create new markets where others see none! Apply your marketing research generated consumer insights with rational planning principles, to create unique, relevant and differentiated products. Know what works and what doesn't in real life marketing planning case discussions.
Marketing Strategy Formulation