Creating doable tactical plans enhanced by digital marketing to realize your strategic marketing goals and objectives.
Service Marketing is probably one of the few growth markets in today's economies, which are plagued by commoditization, shifting labor, and consumer markets. New market opportunities exist worldwide to serve aging populations and the booming Internet market. Learn how to capitalize on a challenging but potentially lucrative service industry; where sustainable differentiation demands effective management of human resource and work process. Learn how to make creative and experiential promotion strategies to effectively communicate intangible benefits. Understand how you can serve micro-marketing opportunities with a personal touch (Parang Katabi) enhanced by information technology and the Internet. Not anyone can be a uniquely successful service marketer, but with the proper skills, you have the best chance.
Brand Management: Creating, Building, Measuring, and Managing Brands
Businesses depend on successful brands and successful brands require to continue responding to its target market, investment to ensure revitalizing life cycles and consistency to build them long-term. Buy how do you create brands that engage customers? What makes brands strong?
Learn how to effectively create and communicate your brand position, value, and experience, to lead and retain a long term loyal customer base. Leverage various communication media strategies responsive to market conditions to maximize competitive advantage. Practice integrated marketing communications throughout the organization – so that you retain top-of- mind in today’s fickle-minded consumer markets.
Marketing Plan Presentation
Complete an evidence-based, actionable and impactful marketing plan through a synergy in delivery of your brand/product strategies and tactics.