25th Marketing Diploma Program
February 29, 2020 - July 11, 2020
Wednesdays/Thursdays: 5:30 pm - 9:30 pm
Saturdays: 9:00 am - 6:00 pm
Early Eagle Rate:
February 15, 2020
Learn to craft an effective “go to market plan” that goes beyond marketing (enabling your brands & products capture the optimal target market), extending to understanding your business organization and its environs, employing your organizations’ knowledge, management skills, other stakeholders support and financial resources to successfully implement a marketing / business plan leveraging your competitive advantage to deliver superior brands and products to a loyal & profitable customer base to sustain long term growth and shareholder value creation that achieves your vision, mission and growth objectives.
Who should attend
1. Marketing and sales professionals as well as entrepreneurs who want to have a better understanding how to market products in a more accurate, insightful, creative, and systematic manner.
2. Middle management professionals preparing for general management positions.
I. Introductory Module
a. Introduction to Business Planning (1 day)
b. Marketing Research (2 days)
c. Segmenting, Targeting, Positioning (2 days)
d. Marketing Strategy Formulation (1 day)
II. Intermediate Module
a. Product and Price (2 days)
b. Place and Promotion (2 days)
c. Digital Marketing (3 days)
d. Marketing Plan Formulation (1 day)
III. Integrating Module
a. Services Marketing ( 2 days)
b. Brand Management (2 days)
c. Marketing Communications (2 days)
d. Marketing Plan Presentation (1 day)
Mr. Clemente B. Colayco
Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.