After the course, you will:

1. Develop a specialized and deeper understanding of how marketing principles are applied in especially critical business strategy for specific business use cases;

2. Design and deliver branded customer experiences that win long term customer loyalty; 

3. Define brand icons customers will want to own and be with;

4. Employ creative media that engages customers to the brand identity and values or message; and

5. Complete the design of a marketing plan.

I. Services Marketing

II. Brand Management 

III. Marketing Communications

IV. Marketing Plan Presentation

Mr. Clemente B. Colayco

Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East  Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.