Course Name

25th Marketing Diploma Program: Intermediate Module

Schedule

January 30, 2021 - February 27, 2021

Regular Rate:

Php 35,000

Early Eagle Rate:

Php 32,000

Valid Until:

January 18, 2020

25th Marketing Diploma Program: Intermediate Module

Description

Creating actionable tactical product and promotions program that support overall marketing strategy enhanced by digital marketing to realize your overall business, strategic marketing goals and objectives.

After the course, you will:

  1. Learn to design tactical programs that operationalize the overall marketing strategy to gain capture key market segments; 

  2. Rationalize, manage product lines & service menus to ensure intimate fit with continually changing customer needs (localized and time line specific preferences); and

  3. Design and implement brand image and sales promotions programs.

I. Product and Price 

II. Place and Promotion 

III. Digital marketing 

IV. Marketing Plan Formulation

Mr. Clemente B. Colayco

Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East  Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.

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