Creating actionable tactical product and promotions program that support overall marketing strategy enhanced by digital marketing to realize your overall business, strategic marketing goals and objectives.
Course Name25th Marketing Diploma Program: Intermediate Module
January 30, 2021 - February 27, 2021
Synchronous sessions via Zoom
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
Early Eagle Rate:
January 18, 2021
25th Marketing Diploma Program: Intermediate Module
After the course, you will:
Learn to design tactical programs that operationalize the overall marketing strategy to gain capture key market segments;
Rationalize, manage product lines & service menus to ensure intimate fit with continually changing customer needs (localized and time line specific preferences); and
Design and implement brand image and sales promotions programs.
I. Product and Price
II. Place and Promotion
III. Digital marketing
IV. Marketing Plan Formulation
Mr. Clemente B. Colayco
Ateneo Graduate School of Business-Center for Continuing Education (AGSB-CCE) Marketing Program Director, brings with him 23 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies buying from Vietnam, Thailand and China exporting to Europe since 1987. He has managed product development, merchandising, production, and sales in all these business endeavors. He has a Regis MBA degree with honors from AGSB in 2000. He then taught International Marketing at AGSB from 2001 to 2003. He has a bachelor’s degree in Business Economics from the University of the Philippines.