Business Writing Beyond the Basics
Thursday - Friday
8:30 am - 4:30 pm
Early Eagle Rate:
October 03, 2019
“Writing is thinking. To write well is to think clearly.” - David McCullough
Nowadays, business success relies heavily on how effectively its people communicate. More so in written communication, the need to be understood efficiently and correctly is crucial.
This course is for professionals whose work involves written correspondences (letters, e-mails) and reports (presentations, minutes, memoranda, notices).
This is the intermediate course in the Professional Writing Program.
Who should attend
Professionals who want to enhance their business writing skills
At the end of the course, participants will be able to:
1. Define what business writing is, including its varieties and applications;
2. Evaluate effective business writing in terms of clarity, coherence, conciseness, accuracy, and audience awareness;
3. Write more persuasive correspondences and informative reports.
I. Writing for Business
A. Definition and rationale
B. Business Writing vs. other forms of writing
C. Traits of effective business writing
5. Audience awareness
II. Forms and Formats of Business Writing
A. E-mails and letters
B. Circulars, memoranda, and notices
C. Releases (news, press)
E. Presentations (i.e. Powerpoint)
III. Writing Workshop
A. Writing exercises
B. Peer and facilitator critique
C. One-on-one coaching and consultation
Mr. John P. Tigno is a Faculty Member of the Ateneo Language Learning Center and Development Academy of the Philippines. He is also a Learning Consultant for Development Dimensions International and the HR Training Consultant for DMCI Homes.
Prior to this, Mr. Tigno held other posts such as: Learning & Development Manager at Arvato Bertelsmann, Training & Organizational Development Manager at Binzagr Factory for Insulation Material (Saudi Arabia), Master Trainer at Dell International Services, Lead Trainer at Sykes Asia, Inc, and English and Literature Lecturer at Ateneo de Manila University.
Mr. Tigno earned his Bachelor's degree in Communication Arts from the Ateneo de Manila University and Master's degree in Industrial Relations from the University of the Philippines. He also completed a Certification in Teaching English to Speakers of Other Languages (CELTA) from the University of Cambridge, United Kingdom.