Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field—from architecture and design to healthcare and product development to urban planning and beyond.”
Adopting Google Venture’s unique iteration of the method, this is an intensive two-day program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation and greater value creation for your enterprise’s future.
Any professional in any industry domain who are involved with problem solving and are looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes and new solutions.
The program is particularly more powerful for members of a team in the same organisation who would like to use the program to solve their company's design challenge.