Course Name

Design Thinking: A New Way of Work (Cebu Satellite Campus)


Venue: Ateneo Graduate School of Business - Cebu Campus 
GF Cebu Holdings Center, Cebu Business Park, Cebu City

Regular Rate:

Php 12,800

Early Eagle Rate:

Php 11,800

Design Thinking: A New Way of Work (Cebu Satellite Campus)


Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field—from architecture and design to healthcare and product development to urban planning and beyond.” 

Adopting Google Venture’s unique iteration of the method, this is an intensive two-day program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation and greater value creation for your enterprise’s future. 

Who should attend

Any professional in any industry domain who are involved with problem solving and are looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes and new solutions.

The program is particularly more powerful for members of a team in the same organisation who would like to use the program to solve their company's design challenge.

After the course, you will:

  1. Learn the foundation of design thinking;
  2. Learn to design User personas to understand customers;
  3. Drive decisions by combining design thinking and analytical thinking;
  4. Build a framework for building environments for innovation and creativity; 
  5. Learn a concrete way to “break out of the box”; and
  6. Develop a framework for collaboration.

Course Outline: 

  • Design thinking overview
  • Setting up a design sprint
  • Sprint Day 1: Mapping out the problem
  • Sprint Day 2: Design storyboarding potential solutions 
  • Sprint Day 3:  Deciding on the product
  • Sprint Day 4: The Prototype
  • Sprint Day 5:  Real Life Test

Mr. Charles Benedict Chan

is the General Manager of Neural Mechanics handling the company’s diverse set of Artificial Intelligence and Machine Learning based products.

He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.

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