Course Name

Logistics: The Management of Flow (Cebu Satellite Campus)


Cancelled due to COVID-19 pandemic

Venue: Ateneo Graduate School of Business - Cebu Campus GF Cebu Holdings Center, Cebu Business Park, Cebu City 

Regular Rate:

Php 12,800

Early Eagle Rate:

Php 11,800

Logistics: The Management of Flow (Cebu Satellite Campus)


The Logistics: The Management of Flow will provide you with a good understanding of the Logistics function and how it relates to the concept of Supply Chain Management. This two-day session will discuss the essential elements in the practice of Logistics, the Warehouse and Distribution management functions. The training program will discuss the appropriate Logistics design and best strategy suited to achieve the most cost effective and timely means in meeting customer satisfaction.

Who should attend

Logistics, Warehouse and Transport Managers/Supervisors - Supply Management professionals

After the course, you will:

        1. Learn the concept of Logistics and its relationship to Supply Chain Management; 

        2. Know the Warehouse and Distribution function;

                a. Concept of flow
                b. Proper facilities layout
                c. 7S of Warehousing
                d. Yard Management
                e. Transport types and functions
                f. Third party Logistics, it's Pros and Cons
                g. New Logistics Technologies

      3. Understand Logistics cost, its impact, the importance of strategy and planning to achieve an effective execution and efficient Logistics operation; and

      4. Understand how logistics principles, processes, structure and technology can be synthesized to achieve superior logistics and supply chain performance.

  • Supply chain brief history and logistics concept
    • a. Four pillars of supply chain management
    • b. Logistics concept
    • c. Strategies and decision for effective flow of goods and services
  • Logistics Operation
    • The Modern Consumer
    • Changing the way we do business
    • Logistics as a competitive advantage
      • Understanding the Customer
      • Defining the customer
      • Designing your logistics system
    • Transport deliverables (Cost and non-cost)
    • Key Functions and operations
    • Loading and unloading
    • Dock management and operation
    • Yard operation
    • Truck planning and scheduling
    • Role of the warehouses/depots
    • Basic warehouse operation 
    • Layout
    • Cross Dock operation
    • Racking and material handling systems
    • Risks management
    • Third party logistics
    • Own vs. outsource
  • Technologies and Performance measures
    • Warehouse automation
    • Material identification
    • Warehouse management system
    • GPS/GIS
    • Transport tracking system
    • KPI's and benchmarking
    • Case work and exercises

Mr. Antonio Kent M. Valderrama

has been in the Supply Chain Management since 1984. He is one of the Board of Trustees of the Foundation of the Society of Fellows in Supply Management (SOFSM).He is currently the Chairman of Bizsolv Asia, Management Consultant for Macrolite and iSteel Corporations.

Prior to this, he held various posts, such as: Logistics Director of Jollibee Foods Corporation; Vice President for Warehouse and Distribution Division of GeoLogistics, Inc., now known as Agility Logistics; Director for Operations and Logistics of Shaklee Philippines; and Logistics Manager of San Miguel Corporation’s Metal Packaging Business. 

Mr. Valderrama has a degree in Industrial Management Engineering, minor in Mechanical Engineering. He is a Certified Purchasing Manager (CPM) from the Institute for Supply Management and a Diplomate in Supply Management from the PISM. He is the Philippine country representative to the Supply Chain Asia organization based in Singapore.

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