This brief introductory marketing course is meant to sharpen your “marketing sense”, to see reality, think, and act the way a professional marketer sees opportunities and capitalizes on it. It is achieved by developing and implementing scientific & evidence-based brand marketing strategies (value proposition) designed to consistently satisfy and anticipate specific consumers practical and emotional needs. This will help you understand your customers value perception, reasons to buy, and prefer your brand versus competitors because only your brand delivers their sought-after benefits.
In essence, marketing is about creating and delivering a synergy of the “best” products and service experiences, through a profitable process, that validate the brand's promise and identity, supported with brand communication establishes a positive brand image in consumer minds.
An enriching personal learning experience through a synergy of short power point based lectures, open discussions of concepts and case examples, video media, and hands on workshop exercises enabling you to create effective actionable marketing strategies.
For marketing or sales professionals who will benefit from acquiring a deeper consumer insight & evidence based approach to marketing planning. Non-Marketers who want to learn how integrate their expertise with marketing initiatives in order to enhance overall organization synergy. This course will give also you the essential competencies in marketing thinking and doing skills that will enhance your professional qualifications and personal growth.