Course Name

Sales Fundamentals: Leap towards Your Sales Journey


Cancelled due to COVID-19 pandemic

Regular Rate:

Php 19,200

Early Eagle Rate:

Php 17,700

Sales Fundamentals: Leap towards Your Sales Journey


This three-day course will provide the learning of vital skills for dealing with accounts/customers and closing the sale.  It goes through the process on how to: 

A. Effectively engage in an information exchange with the buyer during the sales call;

B. Efficiently address buyer's concerns and subsequently resolve them; 

C. Effectively know what “turns on/off” the buyer;

D. Effectively impart to the buyer what matters most about a product or a proposal; and

E. Proficiently make effective sales presentations.

Overall, this course will emphasize what the salesperson should do in a selling call and how to do it well to get the buyer's “yes.”

Who should attend
  • Salespersons, up to sales supervisor or first-line sales manager level, with at least 1 - 2 years' field sales experience.  
  • Salespersons wanting to re-learn their basics and/or to refresh their selling techniques.
  • Non-sales people wanting to appreciate how effective selling should be.

After this course, you will:

  1. Learn to strengthen the salesperson's selling competence and thus ensuring productivity in every selling call;
  2. Understand well what a buyer needs and wants - thus matching these with well-thought-out proposals; and
  3. Make data-based decisions and workable ideas in view of buyers.

Course Outline:

  • Face-To-Face Communications
  • Handling Objections
  • Account Penetration
  • Features and Benefits
  • Persuasive Selling
  • Closing Techniques

Mr. Rogerick P. Fermin

has a successful general management experience across several industries, with solid track record of growing revenues and profitability of businesses in start-up and expansion mode. Currently, he is the Senior Vice President for Business Development and Central Sales at Metropac Movers, Inc.

Prior to this, he was the General Manager of Concept Foods Marketing Corp and Sales Director of Turris Phils Inc. and Leysam Commercial, Inc; Business Development Management and Consultant of Starigrad Inc.; President and Head of the Office of the Chairman of My Solid Technologies and Devices Corp.; President of My|Phone; Country General Manager for Brightstar Logistics Philippines Pte., Ltd.; and Department Manager of the Food Products Division at Diethelm Keller Siber-Hegner (Thailand) Consumer Goods;

Mr. Fermin has a Bachelors degree in Economics from the Ateneo de Manila University.

Mr. Ronald Zialcita

has an extensive experience in sales and distribution in the consumer goods industry. His core competencies are in general sales management, sales training and development, and operations management of distributors. He is a consultant in sales training and development with companies in the home and personal care, automotive consumables, adhesives, agri-feeds, and apparel industries.

His career includes being assigned as Sales Training Manager in Indonesia and Thailand. He also worked for different organizations, such as: Universal Robina Corporation, Sampoerna International, Sara Lee Philippines, Wella Philippines, and Unisell Corporation. 

Mr. Zialcita earned his Bachelors degree in Business Administration from Adamson University.

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