Course Name

One Day with Master Entrepreneurs: Are You a Complete Entrepreneur?

Schedule

September 18, 2026 - September 18, 2026

Friday 
8:00 am - 5:00 pm

 

Venue: Ateneo Rockwell Campus
20 APS Bldg., Rockwell Drive, Rockwell Center, Makati City, 1200, Makati City

Regular Rate:

Php 8,000

Early Eagle Rate:

Php 7,500

Valid Until:

September 04, 2026

One Day with Master Entrepreneurs: Are You a Complete Entrepreneur?

Description

One Day with Master Entrepreneurs: Are You a Complete Entrepreneur? is a course that will provide entrepreneurs a personal assessment whether one is a complete entrepreneur or one made up of a combination of any of the three O’s (Originator, Organizer, Operator) and three I’s (Inspirer, Implementor, Improver) and what will it take to be a complete entrepreneur. The second part introduces the entrepreneurs to the 6P’s that encapsulates the ultimate metrics of entrepreneurial performance that includes profitability, productivity, professionalism, paradigm shift, people upliftment, and personal transformation. 

The course will also discuss one of the key frameworks of the MEnt program – the Opportunity Seeking, Screening, and Seizing (OSSS) but within the context of crisis times. For entrepreneurs, in every crisis, there is an opportunity. Such defining moments that allow the enterprise to survive and thrive during crisis times while being guided by the OSSS framework is the course integration that demonstrates the traits and characteristics of a complete entrepreneur.  

Who should attend

This course is recommended for: 

  1. Those who are thinking of taking the entrepreneurial path (employees, executives, etc.);

  2. Existing entrepreneurs; and 

  3. Those who are thinking of pursuing further entrepreneurial studies.

After the course, you will be able to:

  1. Apply immediately the key concepts learned; 

  2. Evaluate one’s self as to what kind of entrepreneurial person (whether originators, innovators, operators, implementors, organizers or inspirers or a combination of these types);

  3. Formulate and adapt appropriate systems that will measure the different P’s (profitability, productivity, professional, people upliftment, and paradigm shift) in one’s enterprise (aside from personal transformation);

  4. Apply the OSSS framework as one scan the environment for growth opportunities for one’s respective enterprise; 

  5. Evaluate the different business opportunities that come along using opportunity screens in times of crisis; and

  6. Determine the most promising opportunities that must be pursued by the entrepreneur in order to survive and thrive in times of crisis.

The course includes lectures and case examples on the following topics: 

  1. The Anatomy of the Complete Entrepreneur 

  2. The 6Ps of Entrepreneurial Performance 

  3. Opportunity Seeking in Times of Crisis 

  4. Opportunity Screening and Seizing in Times of Crisis

Prof. Danilo A. Antonio

Prof. Danny is a director of ACE Center for Entrepreneurship and Management Education, Inc. Prior to ACE-ME, Inc., Prof. Antonio was a faculty at the Asian Institute of Management since 1998 until he retired in 2008. He has since moved in 2008 to the Ateneo Graduate School of Business and continues to be a Guru, recently with MEnt batch 30 and the incoming Guru of MEnt batch 34 of the Master in Entrepreneurship (MEnt Program). 

Back in December 2013, he was appointed as Undersecretary of OPARR (Office of the Presidential Assistant for Rehabilitation and Recovery) and served until May 2015 where he headed the BCSO unit which raised Php28 Billion worth of rehabilitation assistance for Yolanda victims during his tenure. 

Prof. Antonio remains active in various business endeavors, particularly in the Philippine Real Estate industry. This includes the establishment of Land Company (LANDCO) and Land Excel Consulting, Inc., where currently he is the President and Chief Executive Officer. He worked with Metro Pacific Corporation, Ayala Corporation, Banco De Oro Realty Corporation, Tagaytay Grassland Co., Inc., Filinvest, Rockwell Land, Inc., and Eton Properties Philippines Inc. He is currently an independent director of Sta. Lucia Land, Inc.
 

Prof. George Anthonny R. Domingo 

Prior to becoming a full-fledged entrepreneur, Prof. Domingo worked with several multinational companies for 25 years handling Business Development, Operations, Leasing, Marketing, and Finance across industries such as Food & Beverage, Retail, and Real Estate. 

He founded SBE Events Inc. in 2018 which concentrates in retail events in different malls and commercial development. He is also the President of Global Leads Commercial Inc, a Retail and Leasing Consultancy and Management company. He also serves as the Vice President of RGA Global Inc, an importation and distribution company. He is also the President of Mr. Billy Trading and Supply Inc, a distributor and retailer of home finishing products. 

An alumnus of Ateneo Graduate School of Business - Master in Entrepreneurship Batch 22 and now an official member of MEnt Faculty and the Associate Guru of MEnt 29 and the incoming Associate Guru of MEnt 34. 

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