At the end of this course, you will be able to:

1. Understand the key concepts of Integrated Marketing Communications;
2. Develop a communications strategy document;
3. Develop a brand story to be implemented across channels; and
4. Develop a creative brief and judge creative content.

Module 1: Introduction to Integrated Marketing Communications
Module 2: Developing Communications Strategy
Module 3: Telling The Story
Module 4: Choosing The Right Agency
Module 5: The Creative Brief
Module 6: The Creative Meeting

Ms. Gold Tantoco is the Founder of Idea M Innovation, Design and Marketing Consultancy and President of Prism Gallery. 

Ms. Tantoco has over 35 years of solid multi-brand and multi-country Marketing and General Management experience from various local and multinational companies such as Procter & Gamble, PepsiCo, SC Johnson & Son, Inc., Jollibee Foods Corporation, Century Pacific Food, Inc. and Pfizer Consumer Healthcare.  Throughout her career, she received various marketing and innovation awards and for outstanding advertising and public relations campaigns for the brands she worked on.  

Her company, Idea M has developed multiple branding, brand strategy and brand design projects for local and multinational companies for over ten years now.  As an artist and designer, she develops and collaborates with partners to provide artworks for businesses.

She graduated from the University of the Philippines with a Bachelor of Science degree in Business Administration (Magna Cum Laude) and units towards a Bachelor of Fine Arts, Major in Industrial Design degree.  She also received a Master of Business Administration degree from the same university where she graduated Salutatorian of the class.