Course Name
One Day with Master Entrepreneurs
Schedule
April 28, 2025 - April 28, 2025
Monday
8:00 am - 6:00 pm
Venue: Ateneo Rockwell Campus
Ateneo Professional Schools, #20 Rockwell Drive, Rockwell Center, Makati City
Early Eagle Rate:
Php 7,500
Valid Until:
April 14, 2025
Description
One Day with ME is a course that will provide would-be and emerging entrepreneurs a bird’s eyeview of the critical entrepreneurial issues taught in the Master in Entrepreneurship (MEnt) Program of the Ateneo Graduate School of Business. The course is divided across the four major functional areas of Marketing, Operations, Human Resources and Finance. The contents are made by entrepreneurs for entrepreneurs and
delivered by fellow entrepreneurs-turned-mentors/ facilitators. Learn the 21 Ps of marketing and how it is related to the QDP framework of operations. Learn how the 8 Rs of HR is supportive of the other functional areas and how they are translated into measurable indicators used in entrepreneurial finance.
Who should attend
The course is recommended for:
1. Those who are thinking of taking the entrepreneurial path (employees, executives, etc.)
2. Existing entrepreneurs; and
3. Those who are thinking of pursuing further entrepreneurial studies.
After the course, you will:
- Be able to immediately apply the key concepts learned;
- Obtain a basic understanding of the customer journey as it relates to marketing strategies and programs that meet or exceed customer expectations;
- Have a better understanding of the Quality, Delivery and Price framework in managing the operations function of an enterprise as it relates to marketing;
- Understand what makes entrepreneurial leaders different from mere managers and the dynamics of managing people in an entrepreneurial environment; and
- Understanding the language of business in financial terms and appreciate the importance of each transaction that affects the four financial statements (Income Statement, Balance Sheet, Funds Flow, and Cash Flow Statements)
The course includes lectures and case examples on the following topics:
I. Entrepreneurial Marketing: The 21 Ps of Marketing
II. Entrepreneurial Operations: The QDP Framework
III. Managing People in Entrepreneurial Organizations: The 8Rs of HR
IV.Entrepreneurial Finance
Dr. Alejandrino “Andy” J. Ferreria – Program Director
Dr. Andy is one of the founding gurus, Academic Director and Consultant of the Ateneo GSB Master in Entrepreneurship Program. Aside from being an educator for over 40 years, he has had over 30 years of experience in management education (program and faculty development) and simultaneously over 40 years as an entrepreneur. He is still active as a member of the board of directors in firms in the financing, pharmaceutical, animal care, manufacturing, technology, education, telecom, transport, and construction industries. Dr. Ferreria is the author of the internationally published book on entrepreneurship called Entrepreneurs’ Helpline. He also released a Philippine publication on 50 inspiring entrepreneurs of the Philippines. In the ASEAN region, he is often referred to as Entrepreneurship Guru or entrepguru. He also hosted and served as a resource person for television shows such as Entrepinoy, Money Talk and Enterprise.
Prof. Angela Monette “Choo” T. Natividad
Prof. Choo is a second-generation entrepreneur who has successfully assumed leadership of the family business, Sophia Jewellery, Inc., as its President and CEO. Under her guidance, the company has experienced continued growth and success. She is also an ME lecturer and Associate Guru since 2016.
Prof. Bianca Monica “Nix” L. Lañas
Prof. Nix is a self-made entrepreneur. She is the CEO of Propeller Realty, a company she built from her own work experience, expertise and competence. She graduated as the Silver Awardee of their Master in Entrepreneurship Batch 26. While leading her own company, she still manages to do other works that she is passionate about like being an insurance agent, a columnist and a video producer and professor.
