Mr. Michael Lopez has focused on business and economic research, corporate/strategic planning, technical writing, and entrepreneurial education. He has written numerous case studies, industry and market studies, feasibility studies, and business plans for the academe and the business sector. His main strengths lie in strategic planning, business development, entrepreneurship education, business and economic research, and research and development (R&D). He is also an entrepreneur and author of three published books entitled: FERN Millionaires: Real People, True Stories, Enterprise Development, Growth, and Evolution: Text and Cases on Micro and Small Entrepreneurs published by ABS-CBN Bayan Academy, and Innovations in Enterprise Development published by the Ateneo Graduate School of Business.
He is also a faculty member of the Master’s of Science in Entrepreneurship at the Jose Rizal University (JRU), Bayan Academy, and Jeveps Manufacturing Corporation (JMC).
Mr. Lopez earned a Bachelor’s degree from the Ateneo de Manila University and Master’s degree from the Asian Institute of Management (AIM).
Ms. Eleanor S. Modesto was a Digital Strategy Advisor of Nurun, the global digital network of Publicis Worldwide. She also conducts workshops on creativity, presentation skills, new business and marketing communications around the Asia Pacific Region. She is a regular resource person in market research, marketing communications, brand building, and consumer insight for conferences, summits, workshops, seminars and media interviews. Ms. Modesto was also a speaker and facilitator at the Asia Pacific Media Forum held every two years in Bali, Indonesia.
She was CEO of Lintas Jakarta for over 2 decades when the agency was the number one advertising agency in Indonesia. Before she was promoted to CEO, she was Executive Creative Director of Lintas Jakarta (now Mullen Jakarta). She was Creative Director of Lintas Manila (now Mullen Group Manila) and Associate Creative Director of Ace-Compton (now Saatchi & Saatchi). In her more than 4 decades in Advertising, she partnered with various research companies and knows the crucial role of this marketing tool in knowing the market situation, the competition and the consumer. She has been conducting this workshop for Ateneo CCE for five (5) years as part of MDP or as a Public course.
Ms. Modesto graduated cum laude from the University of the Philippines, with a degree in Visual Communication. She was the first Agora Awardee for Regional Marketing Communications by the Philippine Marketing Association and was given a Lifetime Achievement Award in 2019 by the Creative Guild of the Philippines.
Ms. Gold Tantoco is the Founder of and Managing Consultant at Idea M Innovation, Design and Marketing Consultancy as well as the President of Prism Gallery.
Ms. Tantoco has over 30 years of solid multi-brand and multi-country Marketing and General Management experience from various local and multinational companies such as Procter & Gamble, PepsiCo, SC Johnson & Son, Inc., Jollibee Foods Corporation, Century Pacific Food, Inc. and Pfizer Consumer Healthcare. Throughout her career, she received various marketing and innovation awards and for outstanding advertising and public relations campaigns for the brands she worked on.
She graduated from the University of the Philippines with a Bachelor of Science degree in Business Administration (Magna Cum Laude) and units towards a Bachelor of Fine Arts, Major in Industrial Design degree. She also received a Master of Business Administration degree from the same university where she graduated Salutatorian of the class.
