Course Name

Business Writing Skills: How to Write Effectively

Schedule

Cancelled due to COVID-19 pandemic

Regular Rate:

12,800.00

Early Eagle Rate:

Php 11,800

Business Writing Skills: How to Write Effectively

Description

“Writing is thinking. To write well is to think clearly.” - David McCullough

Nowadays, business success relies heavily on how effectively its people communicate. More so in written communication, the need to be understood efficiently and correctly is crucial.

This course is for professionals whose work involves written correspondences (letters, e-mails) and reports (presentations, minutes, memoranda, notices).

This is the intermediate course in the Professional Writing Program.

Who should attend

Professionals who want to enhance their business writing skills

At the end of the course, participants will be able to:

  1. Define what business writing is, including its varieties and applications;
  2. Evaluate effective business writing in terms of clarity, coherence, conciseness, accuracy, and audience awareness; and 
  3. Write more persuasive correspondences and informative reports.

I.      Writing for Business
        A. Definition and rationale
        B. Business Writing vs. other forms of writing
        C. Traits of effective business writing
                1. Clarity
                2. Coherence
                3. Conciseness
                4. Accuracy
                5. Audience awareness
                6. Accessibility
II.  Forms and Formats of Business Writing
        A.  E-mails and letters
        B.  Circulars, memoranda, and notices
        C.  Releases (news, press)
        D.  Minutes
        E.  Presentations (i.e. Powerpoint)
III. Writing Workshop         
        A.  Writing exercises
        B.  Peer and facilitator critique
        C. One-on-one coaching and consultation

Mr. John P. Tigno

is a Learning & Organizational Development Professional who has more than 18 years of experience working in various industries.

Currently, he is a Learning & Organizational Development Consultant for Rebisco Biscuit Corporation; an HR Training Consultant for DMCI Homes Project Developers Inc.; and a Training Consultant for Design Development International (DDI). He is also a Faculty Member of the Ateneo Language Learning Center (ALLC) and the Development Academy of the Philippines (DAP).

Mr. Tigno earned his Bachelor's Degree in Communication Arts from the Ateneo de Manila University and Master's Degree in Industrial Relations and Human Resource Development from the University of the Philippines - Diliman. He received his Certificate in Teaching English to Speakers of Other Languages (CELTA) from the University of Cambridge."

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