Design Thinking: A New Way of Work
April 19, 2021 - May 28, 2021
Synchronous sessions via Zoom
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
Early Eagle Rate:
April 05, 2021
Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.”
Adopting Google Venture’s unique iteration of the method, this is an intensive six week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future.
Who should attend
Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.
The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.
After the course, you will:
- Learn the foundation of design thinking;
- Learn to design User personas to understand customers;
- Drive decisions by combining design thinking and analytical thinking;
- Build a framework for building environments for innovation and creativity;
- Learn a concrete way to “break out of the box”; and
- Develop a framework for collaboration.
Week 1 - Setting the Stage for Design Thinking Workshops
Week 2 - Mapping the Problems of Your Customers/Users
Week 3 - Sketching the Solution for your Problems
Week 4 - Storyboarding your Solution
Week 5 - Prototyping the Solution
Week 6 - Interviewing the Customer
Mr. Mario R. Domingo is the Founder of Neural Mechanics Inc., a deep-learning solutions company headquartered in Singapore. He is responsible for helping client companies transform their businesses by focusing on their customers using deep-learning in enterprise architecture. He is also the Institute Director for the Ateneo Institute for the Digital Enterprise and concurrently the Program Director for the Diploma in Applied Project Management at the Ateneo Center for Continuing Education.
Prior to this, he spent 10 years at Globe Telecom, Inc. where he led the business transformation, product design and creation, and the enterprise discipline in project management. He spent 19 years in programs and projects for defense, telecommunications, automotive, and information technology.
Mr. Domingo has a Bachelors’s degree in Business Administration, Major in Finance, and a Masters’s degree in Finance and Applied Economics from the University of Southern California, USA.
Mr. Charles Benedict Chan is the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products.
He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.
Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.