Course Name

Design Thinking: A New Way of Work

Schedule

February 21, 2022 - April 01, 2022

6 Weeks
Synchronous Sessions

Fridays
3:00 pm - 4:30 pm

February 24, 2022

Thursday

3:00 pm - 4:30 pm

Welcome/Fireside Chat with Mario Domingo/First Weekly Consultation 

March 11, 2022

Friday 

3:00 pm - 4:30 pm

2nd Weekly Consultation

March 25, 2022

Friday

3:00 pm - 4:30 pm

3rd Weekly Consultation

April 1, 2022

Friday

3:00 pm - 4:30 pm

Closing/Fireside Chat with Mario Domingo

Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)

Regular Rate:

Php 16,500

Early Eagle Rate:

Php 15,000

Valid Until:

February 07, 2022

Design Thinking: A New Way of Work

Description

Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.” 

Adopting Google Venture’s unique iteration of the method, this is an intensive six week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future. 

Who should attend

Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.

The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.

After the course, you will:

  1. Learn the foundation of design thinking;
  2. Learn to design User personas to understand customers;
  3. Drive decisions by combining design thinking and analytical thinking;
  4. Build a framework for building environments for innovation and creativity; 
  5. Learn a concrete way to “break out of the box”; and
  6. Develop a framework for collaboration.

Week 1 - Setting the Stage for Design Thinking Workshops

Week 2 - Mapping the Problems of Your Customers/Users

Week 3 - Sketching the Solution for your Problems

Week 4 - Storyboarding your Solution

Week 5 - Prototyping the Solution

Week 6 - Interviewing the Customer

Mr. Mario Domingo is the Director of the Ateneo Institute for Digital Enterprises where he helps share his knowledge in digital transformation and innovation. He has helped several companies through their Digital Transformation over the years.

He is the Group CTO of Chi-X Asia-Pacific Holdings, Ltd, a Hong Kong conglomerate of market centers operating equities exchanges in Australia and Japan. He is also president of Chi-X Global Technology Philippines, Inc. A low-latency, high-frequency trading platform technology and operations FinTech company he built from the ground up. Today, over USD$1.5 Billion in trades are managed by the highly regulated system and is the only one of its kind in the Philippines.

He is the founder of several technology companies in Singapore and the Philippines in the areas of Artificial Intelligence and Advanced Analytics. He is also the founder of DARC Labs, an AI-healthcare tech R&D center where they work on imaging and genomics diagnostics.

He spent many years in telecom and the defense and manufacturing technologies in the United States.

Mr. Domingo has a Bachelor's degree in Business Administration, a Major in Finance, and a Master's degree in Finance and Applied Economics from the University of Southern California, USA.
 

Mr. Charles Benedict Chan is the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products.

He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.

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