After the course, you will:

1. Learn the foundation of design thinking;
2. Learn to design User personas to understand customers;
3. Drive decisions by combining design thinking and analytical thinking;
4. Build a framework for building environments for innovation and creativity; 
5. Learn a concrete way to “break out of the box”; and
6. Develop a framework for collaboration.

I. Design thinking overview

II. Setting up a design sprint

III. Sprint Day 1: Mapping out the problem

IV. Sprint Day 2: Design storyboarding potential solutions

V. Sprint Day 3:  Deciding on the product

VI. Sprint Day 4: The Prototype

VII. Sprint Day 5:  Real Life Test

Dr. Mario Domingo is a renowned leader in artificial intelligence, digital transformation, and emerging technologies, with over three decades of experience in fintech, enterprise innovation, and global technology strategy. He currently serves as the Interim Chief Executive Officer of UBX Philippines, the country’s leading open finance platform, where he drives both strategic and technological directions to accelerate financial inclusion and digital innovation.

Dr. Domingo previously held key roles at UBX as Global Chief Technology Officer and Chief Commercial Officer, and earlier served as the Asia-Pacific Group Technology Officer at the Chicago Board Options Exchange (via Chi-X Asia-Pacific Holdings). He has founded multiple AI-focused technology ventures in Singapore and the Philippines throughout his career, establishing himself as a leading innovation-driven entrepreneur.

A pioneer in applied AI, he is the Founder of DARC Labs (Domingo AI Research Center), a research organization dedicated to AI-powered cancer diagnostics and universal healthcare solutions in the Philippines. DARC Labs is at the forefront of using machine learning to make healthcare accessible and scalable.

In parallel with his industry leadership, Dr. Domingo is the Director of the Ateneo Institute for Digital Enterprises at the Graduate School of Business, where he champions digital transformation in business education and leadership development.

His early career in the United States included roles in the telecommunications, defense, and manufacturing sectors. He holds a Bachelor’s degree in Business Administration (Finance) and a Master’s in Finance and Applied Economics from the University of Southern California. He earned his Doctorate of Philosophy in Leadership Studies, Majoring in Business Leadership from Ateneo de Manila University.

Dr. Domingo’s career is marked by a commitment to fusing technology with human impact. His work in AI and finance continues to shape innovation ecosystems and advance inclusive digital economies across Southeast Asia and beyond.

Mr. Charles Benedict Chan is currently the Head of Platforms of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.

Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.