Course Name

Design Thinking: A New Way of Work


April 15, 2024 - May 25, 2024

Synchronous sessions via Zoom:

April 20, May 4, 18, 25, 2024

9:00 am - 10:30 am

Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)

Digital Certificate of Completion
Downloadable "Design Sprint Guidebook" upon course completion

Regular Rate:

Php 16,500

Early Eagle Rate:

Php 15,000

Valid Until:

April 01, 2024

Design Thinking: A New Way of Work


Harvard University describes Design thinking articulately - "Inventors like Thomas Edison and Steve Jobs were quintessential innovators who used a problem-solving process called “design thinking” to revolutionize entire industries and establish an enviable competitive advantage for their companies. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied in any field, from architecture and design to healthcare and product development to urban planning and beyond.” 

Adopting Google Venture’s unique iteration of the method, this is an intensive six week program that includes the fundamentals of this approach while engaging in very participatory, immersive hands-on group work and open discussions. Through several design challenges, you will learn how to tap into the strengths of design thinking for new business models, new products, process innovation, and greater value creation for your enterprise’s future. 

Who should attend

Any professional in any industry domain who is involved with problem-solving and looking for a new innovative and creative approach to finding solutions for new business models, new products, new processes, and new solutions.

The program is particularly more powerful for members of a team in the same organization who would like to use the program to solve their company's design challenge.

After the course, you will:

  1. Learn the foundation of design thinking;
  2. Learn to design User personas to understand customers;
  3. Drive decisions by combining design thinking and analytical thinking;
  4. Build a framework for building environments for innovation and creativity; 
  5. Learn a concrete way to “break out of the box”; and
  6. Develop a framework for collaboration.

Week 1 - Setting the Stage for Design Thinking Workshops

Week 2 - Mapping the Problems of Your Customers/Users

Week 3 - Sketching the Solution for your Problems

Week 4 - Storyboarding your Solution

Week 5 - Prototyping the Solution

Week 6 - Interviewing the Customer

Mr. Mario Domingo is the Global Chief Technology Officer of UBX Philippines, a financial technology company offering the Philippines' leading Open Finance platform. Also, he was recently the Group CTO of Chi-X Asia-Pacific Holdings, Ltd, a Hong Kong conglomerate of market centers operating equities exchanges in Australia and Japan. He is the founder of several technology companies in Singapore and the Philippines in the areas of Artificial Intelligence and Advanced Analytics. He is also the founder of DARC Labs, an AI-healthcare tech R&D center where they work on imaging and genomics diagnostics. He spent many years in telecom and defense and manufacturing technologies in the United States.

Mr. Domingo has a Bachelor's degree in Business Administration, a Major in Finance, and a Master's degree in Finance and Applied Economics from the University of Southern California, USA.


Mr. Charles Benedict Chan is currently the Business Lead for Payments of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.

Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.

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