Course Name

DMI PRO: Become a Certified Digital Marketing Professional

Schedule

Self-paced online learning

Six (6) months

 

Regular Rate:

Php 89,000

DMI PRO: Become a Certified Digital Marketing Professional

Description

Digital changes everything. Culture. Commerce. Community. And then digital goes and changes itself. Such is the rate of progress. Your ambition may be big and clear, but without the right digital skills, it is completely out of reach. And it’s not just about what you can do either – it’s also about what the world knows you can do.

The greatest professional challenge of the 21st century is staying relevant. Closely followed by communicating how relevant you are in that noisy, dynamic space where new meets now.

Luckily the Digital Marketing Institute exists to help you stay relevant, today and for the rest of your career

Who should attend
  • Traditional marketers and marketing executives who want to play a bigger, sharper game Marketing managers and senior management
  • IT managers
  • Small business owners who may or may not want to stay small
  • Career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Anyone in marketing or business who wants to show the world what they can do

After this certification, you will be able to: 

  • Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow;
  • Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques;
  • Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
  • Create compelling digital display campaigns;
  • Capture, segment and manage subscribers for fruitful email marketing campaigns;
  • Discover what works by measuring and optimizing social media campaigns. Then discover what works even better;
  • Leverage mobile marketing for a precision micro-targeting edge;
  • Create a cohesive digital marketing strategy for your business; and
  • Take over the world.

We give you the tools to become a smart and capable player on the digital stage. When you’re done, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge, of your career, of the brand new Certified Digital Marketing Professional that is you. Here is what you need to know:

1. Introduction to Digital Marketing

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

2. Content Marketing

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.

3. Social Media Marketing

It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

4. Search Engine Optimization (SEO)

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

5. Paid Search (PPC) Using Google Ads

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

6. Display and Video Advertising

YouTube. Because we have eyes to see. Learn how to set up, manage, analyze and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

7. Email Marketing

Are email lists still relevant? Oh yes. An email is a post sent to your virtual home address so it’s important - but do it right so that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.

8. Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

9. Analytics Using Google Analytics

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is a super power. And we also cover the legal stuff because with that thrilling, addictive power comes responsibility

10. Digital Marketing Strategy

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why we tie it all together with a strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

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