Course Name

Managing and Professionalizing the Family for Families in Business


Cancelled due to COVID-19 pandemic

Regular Rate:

Php 5,400

Managing and Professionalizing the Family for Families in Business


At the foundation of every successful family business is the strong bond and commitment of the business family. It is the unwavering support of the family that becomes the main competitive strength of the business.

Managing and Professionalizing the Family for Families in Business discusses the challenges and opportunities for business families in building a healthy family relationship and an effective work family-team. It tackles how the two areas of the relationship – family and work – can be made fulfilling and mutually beneficial.

Who should attend

Every member of a family in business – whether actively working in the business or not.  It would be ideal if members from different generations will be attending, as the session will cover the challenges for both the senior and the junior generations of families in business.

At the end of this session, participants will have a better understanding and appreciation of the following: 

  1. Unique challenges of a family in business
  2. Healthy relationship patterns
  3. Skills in effective communication, managing conflicts, and differences 
  4. Techniques in building a family-team

Course Outline:

  • Valuing the family in a family business 
  • Understanding the family as a system
  • Learning the unique relationship challenges of families in business 
  • Defining the goals for the families in business

Ms. Pilar U. Tolentino

is the Chairperson of the Leadership and Strategy Department of the John Gokongwei School of Management (JGSOM), Ateneo de Manila University. She is also the Assistant Director and a family business consultant of the Ateneo Family Business Development Center (AFBDC). She handles family relationship, teambuilding, and professionalization. She is a faculty of the Family Firm Institute, Boston USA, teaching subjects on family business and wealth advising. 

Ms. Tolentino earned her Bachelors degree in Management - Honors Program  from the Ateneo de Manila University. She also completed her Masters in Management with distinction at the Asian Institute of Management (AIM). She received her certification on Family Business Advising through the Global Education Network of the Family Firm Institute (FFI) Boston, USA and became the first Filipino awardee of the de Visscher & Co. Scholarship. She completed her diploma course on Pastoral Family Ministries from the Center for Family Ministries (CEFAM) where she also serves as a Pastoral Family Counselor.

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