March 18, 2021 - March 24, 2021
Schedule via Zoom:
March 18, 2021
5:00 pm - 8:30 pm
March 20, 2021
8:30 am - 12:00 pm
March 22, 2021
5:00 pm - 8:30 pm
March 24, 2021
5:00 pm - 8:30 pm
Synchronous sessions via Zoom
Asynchronous sessions via access to the AteneoBlueCloud (Canvas LMS)
Early Eagle Rate:
March 04, 2021
In the age of the new normal, we either Pivot or Perish in order to survive the massive challenges that are facing us. Some may have changed careers of started their own businesses - whether this is a product or a service. Marketing Communications Course Program will show learners how to effectively create and communicate their Brand to their Target Market. At the end of the day, you want your Brand to be differentiated and we will show you how Consumer Insights can help you do this. You will also learn from Inspiring Case Studies that show how to use Marketing Communications in Digital Media. All these will equip you and your Brand succeed in today’s hyper competitive environment.
Who should attend
Young Professionals (Middle Managers) in marketing or sales and entrepreneurs who want to get a better understanding of the role of Marcom in the Marketing process and how to develop and market products and services in a more insightful, creative and systematic manner.
After the course, Learning Outcomes are:
- Learn how Marketing Communications play a critical part in the success of a Brand's marketing;
- Have a good working knowledge of the communication process (Case Studies);
- Understand how consumer insight can provide meaningful connection that is essential in defining perception and differentiating a brand; and
- Learn how to use Marcom in the Digital age
A. Introduction of Resource Person and the Learners
B. Lecture: Introduction to Marketing Communication and its critical role in the Modern Marketing Process
A. The Marketing Communications process
B. Consumer Insights and its importance
C. Case Studies
D. Steps in preparing Marketing Communications Campaign
A. Marketing Communication in the Digital Age
B. Adapting the principles of Marcom in the New Normal
A. Group Presentation of Marketing Communication Plan
Ms. Eleanor S. Modesto was a Digital Strategy Advisor of Nurun, the global digital network of Publicis Worldwide. She also conducts workshops on creativity, presentation skills, new business and marketing communications around the Asia Pacific Region. She is a regular resource person in marketing communications, brand building, and consumer insight for conferences, summits, workshops, seminars and media interviews. Ms. Modesto was also a speaker and facilitator at the Asia Pacific Media Forum held every two years in Bali, Indonesia.
She was CEO of Lintas Jakarta for over 2 decades when the agency was the number one advertising agency in Indonesia. Initially she was Executive Creative Director of Lintas Jakarta (now Mullen Jakarta); Creative Director of Lintas Manila (now Mullen Group Manila); and Associate Creative Director of Ace-Compton (now Saatchi & Saatchi). She conducted workshops for Bates141, GroupM, Leo Burnett, Bintang 7, Darya Varia, Lowe, JWT, First Media, AKV TV, Unilever, InterAct Carlson, Activate, TBWA, DDB, Group M, and Cabe Rawit, among others.
Ms. Modesto graduated from the University of the Philippines, with a degree in Visual Communication. She graduated cum laude. She was the first Agora Awardee for Regional Marketing Communications by the Philippine Marketing Association.