Course Name
One Day with Master Entrepreneurs
Schedule
August 08, 2025 - August 08, 2025
August 8, 2025
Friday
8:00 am - 5:30 pm
Venue: Ateneo Rockwell Campus
Ateneo Professional Schools, #20 Rockwell Drive, Rockwell Center, Makati City
Early Eagle Rate:
Php 7,500
Valid Until:
July 26, 2025
Description
One Day with ME is a course that will provide would-be and emerging entrepreneurs a bird’s eyeview of the critical entrepreneurial issues that encompass a wide range of topics such as understanding the mindset of an entrepreneur and how it works when it comes to spotting, screening and seizing opportunities. It will likewise cover how entrepreneurs make business decisions, what are the key factors that enable the business to thrive at different points of its life cycle and how to achieve longevity and sustainability amidst changes in the external environment. The contents are made by entrepreneurs for entrepreneurs and delivered by fellow entrepreneurs-turned-mentors/ facilitators.
Who should attend
The course is recommended for:
1. Those who are thinking of taking the entrepreneurial path (employees, executives, etc.)
2. Existing entrepreneurs; and
3. Those who are thinking of pursuing further entrepreneurial studies.
After the course, you will:
- Be able to immediately apply the key concepts learned;
- Obtain a basic understanding of the characteristics of an entrepreneur that makes them different from a mere business person;
- Have a better understanding of the Opportunity Seeking, Screening, and Seizing framework and its applications;
- Understand the factors an entrepreneur must consider in making business decisions while keeping in mind the objectives of its stakeholders that must be met; and
- Understand the interplay of the different factors that affect a business as it scales up and remain relevant to its primary target market and attract new customers along the way.
The course includes lectures and case examples on the following topics:
I. Understanding the Entrepreneurial Mindset and the OSSS (Opportunity Seeking, Screening, and Seizing) Framework
II. Business Decision Making Tips and Techniques
III. Business Life Cycle
IV. Managing and Sustaining Growth Model
Dr. George C. Fong, PhD
Dr. George Fong is currently a faculty member at the Ateneo Graduate School of Business in both the MBA and Master in Entrepreneurship programs where he teaches Entrepreneurship and Strategic Management. Aside from teaching, he is an active investor in real estate, businesses, equity and fixed income securities. He also acts as business consultant, and mentor to entrepreneurs and business professionals. Dr. Fong was previously a senior officer of financial institutions in the Philippines and Hong Kong. As an entrepreneur, his business and family ventures included retail trading and distribution, food services, real estate development/brokerage, finance and stock brokerage businesses. He is a realtor and a former member of the Manila Board Realtors, as well as a former president of the Rotary Club of Makati East.
Dr. Alejandrino “Andy” J. Ferreria – Program Director
Dr. Andy is one of the founding gurus, Academic Director and Consultant of the Ateneo GSB Master in Entrepreneurship Program. Aside from being an educator for over 40 years, he has had over 30 years of experience in management education (program and faculty development) and simultaneously over 40 years as an entrepreneur. He is still active as a member of the board of directors in firms in the financing, pharmaceutical, animal care, manufacturing, technology, education, telecom, transport, and construction industries. Dr. Ferreria is the author of the internationally published book on entrepreneurship called Entrepreneurs’ Helpline. He also released a Philippine publication on 50 inspiring entrepreneurs of the Philippines. In the ASEAN region, he is often referred to as Entrepreneurship Guru or entrepguru. He also hosted and served as a resource person for television shows such as Entrepinoy, Money Talk and Enterprise.
