Course Name

One Day with Master Entrepreneurs: Entrepreneurial Mindset in the Real Estate Industry

Schedule

September 26, 2025 - September 26, 2025

Friday 
8:00 am - 5:30 pm

 

Venue: Ateneo Rockwell Campus
20 APS Bldg., Rockwell Drive, Rockwell Center, Makati City, 1200, Makati City

Regular Rate:

Php 8,000

Early Eagle Rate:

Php 7,500

Valid Until:

September 13, 2025

One Day with Master Entrepreneurs: Entrepreneurial Mindset in the Real Estate Industry

Description

One Day with Master Entrepreneurs showcases two of our esteemed resource persons in the real estate industry bringing practical lessons, tips, and techniques they have learned and accumulated over the years as industry practitioners. This course seeks to provide the participants with working knowledge of the critical aspects of the real estate development and management from origination all the way to completion and turnover. Moreover, this will take you through the various phases – land use planning, location analysis, real estate sales and marketing, and property management basics and concerns.

Who should attend

The course is recommended for:

  1. Those who are thinking of taking the entrepreneurial path via the real estate route;
  2. Existing entrepreneurs, professionals in the real estate business (investors, brokers, developers); and
  3. Those who aspire of pursuing further entrepreneurial venture especially those who have existing land/ lot/ property.

After the course, you will:

  1. Be able to immediately apply the key concepts learned;
  2. Obtain a basic understanding of the intricacies of the various real estate products;
  3. Have a better appreciation of employing a good location and micromarket analysis;
  4. Be able to acquire tools and practical frameworks that will help ensure success in the real estate business; and
  5. Understand the importance of having a sound and compliant real estate management practices.

The course includes lectures and case examples on the following topics:

  1. Land use planning framework
  2. Factors influencing development opportunities for properties
  3. Guidelines on classifying properties: The 5 As framework
  4. S.M.A.R.T. P.L.A.C.E. site selection framework
  5. Real estate fundamentals: From first  purchase to portfolio growth

Prof. Danilo “Danny” Antonio
Prof. Danilo “Danny” Antonio is the Director at the ACE Center for Entrepreneurship and Management Education, Inc., and a long-time faculty member at the Ateneo Graduate School of Business, where he continues to teach in the Master's in Entrepreneurship Program.

Throughout his career, he has held key leadership roles in numerous real estate organizations, including Metro Pacific Corporation, Ayala Corporation, Banco De Oro Realty Corporation, Tagaytay Grassland Co., Inc., Filinvest, Rockwell Land, and Eton Properties Philippines Inc. He also served as President and CEO of several companies such as Global City Mandaue Corp., Honeycomb Builders, West Palawan Premiere, and Ropali Realty Development Corp. He is the Founder, President, and CEO of Land Company and Land Excel Consulting, Inc., further solidifying his influence in the industry.

In addition to his corporate leadership roles, he served in government as Undersecretary to the Presidential Assistant for Rehabilitation and Recovery under Secretary Panfilo Lacson. He currently sits as an Independent Director at Sta. Lucia Land, Inc.

Mr. Antonio earned his Bachelor’s degree in Economics at De La Salle University. He also holds a Master in Business Management degree from the Asian Institute of Management.

Prof. Bianca Monica “Nix” L. Lañas
Prof. Nix is a self-made entrepreneur. She is the CEO of Propeller Realty, a company she built from her own work experience, expertise and competence. She graduated as the Silver Awardee of their Master in Entrepreneurship Batch 26. She currently teaches and mentors in the same program where she is also an associate guru for MEnt Batch 31. While leading her own company, she still manages to do other works that she is passionate about like being an insurance agent at Oona Insurance &; Mercantile Insurance, columnist of the Property Report PH by PhilStar.

Dr. Alejandrino “Andy” J. Ferreria – Program Director 
Dr. Andy Ferreria is the Academic Director and one of the founding gurus of the Master in Entrepreneurship (MEnt) at the Ateneo Graduate School of Business. He is also the president of ACE Center for Entrepreneurship and Management Education, Inc. He remains active as a board of director and consultant to several firms who wish to create an entrepreneurial organization. An accomplished author, he has internationally published a book on entrepreneurship called Entrepreneurs’ Helpline and a Philippine publication on 50 inspiring entrepreneurs of the Philippines. In the ASEAN region, he is often referred to as Entrepreneurship Guru or Entrepguru. He is adviser to many family enterprises and has facilitated the development of the family constitution of several enterprising families.

He has been an educator for 50 years. He has taught in the University of the Philippines, Ateneo de Manila University, Asian Institute of Management, and at the London Ontario and Hong Kong campuses of the Richard Ivey School of Business of the University of Western Ontario in Canada.

He holds a BS degree from the Ateneo de Manila University and a Master in Business Administration from the University of the Philippines. He has completed the academic requirements of his doctoral studies at the University of the Philippines and finished his research work and obtained his doctoral degree in education management from the National University.

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