Course Name
From Operations to Strategy: Applying Business Acumen for Enterprise Growth and Sustainability
Schedule
December 09, 2024 - December 17, 2024
Schedule via Zoom:
December 9, 10, 16 and 17, 2024
Mondays - Tuesdays
8:00 am - 12:00 pm
Early Eagle Rate:
Php 11,000
Valid Until:
November 25, 2024
Description
The course on business acumen introduces frameworks and tools to participants for them to understand, manage, and strategize business enterprises. The program sheds light on the inner workings of businesses and the factors that affect their growth and sustainability. The course begins by orienting participants on how to understand a business concept and the business model. After which, they learn how to manage the key business functions of
marketing, operations, human resources, and finance. Business problem-solving techniques will be taught as well.
The training culminates by teaching students how to formulate, decide on, and execute effective business strategies. Audience-wise, the course is apt for entry, mid to top-level managers or executives; entrepreneurs; would-be entrepreneurs; business consultants and coaches; and non-commercial managers who wish to develop sound business insights.
Who should attend
The participants earmarked for this course can be entry or mid-level managers; entrepreneurs; would-be entrepreneurs; business consultants and coaches; and non-commercial managers who wish to firm up their business knowledge and insights. In so doing, the course is also geared towards professionals working in various functional areas and disciplines.
By the end of the course, trainees will be able to apply the learnings to their professional and business organizations whether in starting or planning for a business; managing their business functions effectively; solving business issues; or crafting company strategies.
The course spans three modules, which are intended to orient the trainees with the essential frameworks and tools from an analytical and process-oriented approach. These modules are:
Module 1: Understanding a business concept and model
This module teaches students to understand the fundamental identity of a business enterprise as seen from its business concept and model. It discusses the importance of defining customer needs and wants that serve as the blueprint for the business concept. From the business concept, comes the examination of the business model – how a business sustains itself.
Module 2: Managing business functions and problems
This module equips students on the essential business functions of marketing, operations, human resources, and finance. Consequently, various business problem-solving tools and techniques will also be shared.
Module 3: Business strategy and decision-making
This module teaches the importance of sound business decision-making and formulating business strategies. Subsequently, the different levels of strategy will be presented, as well as a framework to determine the most suitable business decisions.
Mr. Michael Benedict A. Lopez’s career has focused on business and economic research, strategic planning, management training, and entrepreneurial education. He has written numerous case studies, industry and market studies, feasibility studies, and business plans for the academe and the business sector. He is also an author of three published books entitled:
- FERN Millionaires: Real People, True Stories;
- Enterprise Development, Growth, and Evolution: Text and Cases on Micro and Small Entrepreneurs published by ABS-CBN Bayan Academy;
- and Innovations in Enterprise Development published by the Ateneo Graduate School of Business.
As a business strategist, Michael has applied his knowledge and experience to help private and public sector institutions craft their vision, mission, objectives, and operational strategies. In line with his expertise, he has facilitated numerous strategic planning workshops and management training activities for manufacturing, trading, and service-oriented enterprises. Some of the prominent companies Michael has strategized and trained through his institutional affiliations include the Jollibee Food Corporation (JFC); the Ramcar Group of Companies; MERALCO, First Gen Corporation, DMCI Group of Companies; D&L Industries; Globe Telecom; Insular Life; Robinsons Retail Holding Inc.; Makati Medical Center; and Mitsubishi Hitachi Power Systems. In the public sector, he has conducted strategic planning and training for the Social Security System (SSS) and the School Division Superintendents under the Department of Education (DepEd).
Michael is also a faculty member of the Masters of Science in Entrepreneurship at the Jose Rizal University (JRU), and Bayan Academy.
Michael earned a Bachelor’s degree in Political Science from the Ateneo de Manila University and a Masters in Business Management Degree from the Asian Institute of Management (AIM).
