Course Name

From Passion to Purpose: The Journey to Authentic Leadership


Regular Rate:

Php 7,500.00

Early Eagle Rate:

Php 6,500.00

From Passion to Purpose: The Journey to Authentic Leadership


How can I become an authentic leader? What are the personal skills and traits that I can nurture to inspire others, to become better versions of themselves? If these are questions you are asking, then this course will help you deepen the answers: Leadership is not an act; it is a way-of-living. In our daily encounters with people, we are constantly leading, whether poorly or excellently. A deepening selfawareness brings about the ordering of our lives in the continuing work of self-mastery. Authentic leadership is the ongoing alignment of our competence, character, and purpose. Thus it is not enough that we have jobs and careers; instead, we are called to transform our work into a personal mission. This transformation emerges from a heroic aspiration to make an impact in the world.

This one-day program is a concise version of the Leadership course in the MBA Program of the Ateneo Graduate School of Business (AGSB). It will be facilitated by the faculty of the Leadership, Ethics, and Human Resources Department of the AGSB. The faculty members are workplace-based academics from a variety of backgrounds, such as industrial psychology, human resources, philosophy, marketing, manufacturing, banking, and media.

The program will be facilitated by learning exercises on the following topics:
• the competent versus dysfunctional leader,
• understanding culture and leadership styles,
• emotional intelligence and self-mastery,
• empathy and other-leadership,
• the hero’s journey and the Ignatian way-of-proceeding, and
• nation-building as the goal of passion and purpose

Who should attend

Middle managers of midsize and large companies, higher-level managers of small companies, managers of nonprofit organizations, and entrepreneurs.

  • Introduction
    • What is a competent leader in the Philippines?
    • What is a dysfunctional leader?
  • Understanding culture and leadership styles
  • Emotional Intelligence and self-mastery
  • Leading others via competence, character, and purpose
  • The Hero’s Journey and the Ignatian Way-of-Proceeding
  • Nation-building: Ikigai, Wicked Problems, Theory U

Oscar G. Bulaong Jr., Ph.D.
(Director, Gov. Jose B. Fernandez, Jr. Ethics Center)

He is a faculty member of the Ateneo de Manila University. He teaches philosophy at both undergraduate and graduate levels at the Ateneo Loyola Schools, and he teaches business ethics and leadership at the Ateneo Graduate School of Business. He serves as the Executive Director of the Governor Jose B. Fernandez Jr. Ethics Center at the Ateneo Professional Schools. He is also the Editor of the book, Business Ethics in Asia which was a finalist in the Professions Category of the National Book Awards.

Dr. Bulaong earned his Bachelors degree in Management and Masters in Philosophy from the Ateneo de Manila University. He finished his Ph.D. in Philosophy from the Institute für Philosophie of the Johann Wolfgang von Goethe Universität, Frankfurt am Main in Germany.


Dennis Ryan V. Cruz, MBA
(Director, Student Affairs and Formation Leadership, Ethics and Human Resources Department)

He is a seasoned executive that specializes in Investment Banking, Consumer Real Estate Banking and Strategic Management. He graduated with a degree in Bachelor of Science in Business Management and completed his Executive MBA degree from the Ateneo Graduate School of Business Joint Program with Regis University, Colorado, USA. From 2002 to 2006, he delved in Graduate Philosophical, Education and Media studies from the Ateneo de Manila.

Marcial Orlando A. Balgos, Jr., Ph.D
(Chair, Leadership, Ethics and Human Resources Department)

Mr. Mars Balgos finished his PhD in Leadership Studies at the Ateneo de Manila University, where he also earned his MBA and BS Legal Management degrees. He worked as General Manager of Avid Sales Corporation, Microdata, PIMS Inc./Keysquare and Tristar Electronic Corporation before embarking on his present career of being a management consultant and academic.

Joanne Marie B. Diaz

Ms. Joanne Marie B. Diaz Agtarap currently works with the Change Center of Excellence, a division of the HR Group of Globe Telecoms, Inc. She has 16 years of combined Human Resource (HR), Organization Development (OD) and Learning Development (LD) experience from the Academic, Government and the Private sector. 

Her expertise includes programs and interventions in Enterprise-wide Change Management, Simple Digital Agile (SDA) Methodology, Competency Framework Assessment, Strategic Workforce Planning, Performance Management, Project Management and Mixed-Methods Research in Social Psychology.

Presently a Ph.D candidate at the University of the Philippines School of Urban and Regional Planning (UP-SURP), she is finishing her Dissertation on Macroeconomics in Transport Planning. She earned her Master’s Degree in Applied Social Psychology from the Ateneo de Manila University and her Bachelor’s Degree in Psychology from Miriam College. She is also a Professional Regulatory Commission Certified Human Resource Professional (CHRP) and Licensed Professional Teacher.

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