Course Name

Successful Ideation Paradigms


May 02, 2024 - May 15, 2024

Live Sessions via Zoom:
May 8 & 15, 2024

1:00 PM - 3:00 

Regular Rate:

Php 12,000

Early Eagle Rate:

Php 11,000

Valid Until:

April 18, 2024

Successful Ideation Paradigms


“People do not want a quarter-inch drill. They want a quarter-inch hole.” – Theodore Levitt

People buy the experience, not the product. This online program will guide the participants to deliberately identify the needs of their customers, which is vital in idea generation. Ideas have to be data-driven and carefully examined before finally coming up with a list. This course will introduce participants to Jobs To Be Done (JTBD) theory. JTBD practices things like market analysis with customer interviews and helps to truly understand what it means to create the best and most successful product that enhances the user experience.

Who should attend

This program is for design engineers, product managers, marketing managers, and professionals who are in the fields of business development, research development, and digital transformation.

At the end of the course, learners are expected to:

  1. Understand, define, and practice JTBD Theory; and
  2. Construct JTBD Canvas

I. Introduction & Generating Ideas

A. Understanding Customer Needs
B. Innovation
C. Solutions-First Innovation
D. Need-First Process
E. Understanding JTBD

II. JTBD Canvas
A. Introduction to JTBD Canvas
B. Defining the Customer
C. Mascara

Mr. Mario Domingo is the Global Chief Technology Officer of UBX Philippines, a financial technology company offering the Philippines' leading Open Finance platform. Also, he was recently the Group CTO of Chi-X Asia-Pacific Holdings, Ltd, a Hong Kong conglomerate of market centers operating equities exchanges in Australia and Japan. He is the founder of several technology companies in Singapore and the Philippines in the areas of Artificial Intelligence and Advanced Analytics. He is also the founder of DARC Labs, an AI-healthcare tech R&D center where they work on imaging and genomics diagnostics. He spent many years in telecom and defense and manufacturing technologies in the United States.

Mr. Domingo has a Bachelor's degree in Business Administration, Major in Finance, and a Master's degree in Finance and Applied Economics from the University of Southern California, USA.

Ms. Rachel Domingo is a young practitioner of Prototyping. She has over 7 combined years of experience in product design, management, and biotechnology. Currently, she is a Project Leader in digitally transforming online courses which includes work in graphic design, video editing, and specializing in leading her team with agile methodologies such as Kanban and Scrum.  She worked as a Product Manager in an AI-Powered Biotech company that develops products focused on delivering optimal healthcare solutions.

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