Course Name
Negotiation Skills: Deal or Deadlock
Schedule
January 29, 2026 - January 30, 2026
Schedule via Zoom:
January 29 & 30
Thursday - Friday
9:00 am - 5:00 pm
Early Eagle Rate:
Php 11,000
Valid Until:
January 16, 2026
Description
The business environment where we operate and live in consists of an endless series of transactions. It is therefore necessary to have the skills, abilities, and attitudes to convince people to buy or accept our products and services. One of the skills needed is the art and science of negotiation. But what is negotiation?
At its core, negotiation is collaborative problem-solving. It is not simply about arguing and trying to “win” over an opponent but rather, a strategic dialogue intended to resolve issues, decide on mutually agreed courses of actions and working on a “WIN-WIN” solution acceptable to both parties. Negotiation happens both in the professional and personal aspects of our lives and thus, it is important to hone this skill through practice, building our emotional intelligence, active listening and clear communications.
Negotiation Skills: Deal or Deadlock will share with you an insight on what negotiation is all about. It will also include tips, strategies, challenges and pitfalls in negotiating. You will also learn about the Negotiation Model designed to greatly improve and assist in your negotiations.
Who should attend
This course is designed for people involved in making deals and doing transactions which involve a lot of influencing and persuasion. This course will be more appreciated by senior sales personnel (key account managers/team leaders, supervisors, business managers, and executives) and even non-sales personnel, who have to deal with other persons, groups, or institutions and come up with resolutions.
After the course, you will:
- Get a clear and basic understanding of what negotiation is: Why and when to negotiate;
- Learn and try to master the negotiation model process and implement it effectively by developing a negotiation plan;
- Learn to watch out for ploys and tactics of negotiators and how to counter them; and
- Build negotiation skills through practice and develop the core skills of an effective negotiator.
I. Dynamics and Components
II. Negotiations Model
III. What Counts Factors of a Successful Negotiator
IV. Applied Negotiating
V. Core Attributes of a Successful Negotiator
VI. Team Negotiating
Mr. Rogerick P. Fermin has a successful 33 years of sales and general management experience across several industries (FMCG, Telco, Building technologies, Food, Logistics) with a solid track record of growing revenues and profitability of businesses in start-up and expansion mode. Recently, he was the Senior Vice President for Business Development and Sales at Metropac Movers, Inc. Prior to this, his career includes holding top executive positions in companies like Conceptfoods Corporation (Ulalammm), My Solid Technologies Corp. ( MyPhone), and Solidgroup Technologies Corp ( MyHouse). His international stint was with BMS-Mead Johnson Nutritionals (Thailand) as Regional Sales Training Head covering Thailand, Philippines, Malaysia/Singapore, Vietnam, and Indonesia. His sales career began with Procter and Gamble Philippines. Currently, he is engaged in management consultancy and sales training and development with different clients and industries in the Philippines.
Mr. Fermin has a Bachelor's degree in Economics from the Ateneo de Manila University.
