Course Name

Analytics for Business: Discovering Insights from Data


August 03, 2024 - August 17, 2024

Schedule via Zoom
August 3, 10, & 17, 2024

Regular Rate:

Php 18,000

Early Eagle Rate:

Php 16,500

Valid Until:

July 22, 2024

Analytics for Business: Discovering Insights from Data


In the age of big data, it is almost effortless to obtain information and data sets that can be helpful in improving our strategies and making a decision. But the amount of data available can also be overwhelming and confusing. Examining, analyzing, and presenting the data, with only a minimal understanding of the right methods and tools, can result in misleading presentations and futile strategies. 

As we progress in this Digital Economy, everyone should be able to effectively collect and structure applicable meaning from data and translate it into a compelling presentation.

This program combines the basics of data analytics such as methods for analyzing and using statistical data; and the fundamentals of data and results presentation through the use of appropriate visual representation including frequency tables, charts, scatterplots, among others.

Who should attend

This program is ideal for professionals, executives, managers, data analysts, and support staff from Operations, R&D, Marketing, Sales, Finance, and HR who are involved in presentations that may relate to performance, trend analysis, budgeting, forecasting, and others.

After the course, you will:

  1. Apply appropriate methods in analyzing, presenting, and using relevant data;
  2. Learn how to translate applicable data into the appropriate visual representation; and
  3. Effectively communicate and present the most relevant information 

I. Planning for Data Analysis

Covers the concepts in data analysis (qualitative and quantitative research), its cycle and steps.  This includes data validation and cleaning of sample types of data.

II. Techniques for handling and analyzing data

Covers various techniques on analyzing high volume and high dimension of business data.

III. Data Analysis

Covers discussions on statistical significance, descriptive analysis and statistical models and practical applications of analysis tools on sample data.  This will also include examples and activities on the usage of the Statistical Models (T-Test, ANOVA, Chi-Square) for hypothesis testing

IV. Presentation of Findings

Covers the how's on presenting Data Using  Frequency Table, Charts and Graphs, presenting Summary of Findings, Presenting Conclusion and Recommendations, and tips in Writing/Organizing a comprehensive Output

Mr. Charles Benedict Chan is currently the Business Lead for Payments of UBX. He previously worked as the Head of Marketing of the Philippine office of InterVenn Biosciences, a cutting-edge leader in cancer diagnostic research using glycoprotein analysis, biomarker research, liquid-biopsy assay development, and new drug target discovery.

Mr. Chan was formerly the General Manager of Neural Mechanics Inc. handling the company’s diverse set of Artificial Intelligence and Machine Learning based products. He started his professional career in Globe Telecom as a Business Management Associate and eventually moved on to become a Senior Product Manager handling Value Added Services and Convergent Services for Globe Broadband. He then transferred to Singapore to work for Procter and Gamble as a Regional Assistant Brand Manager handling multi-million dollar brands such as Pantene shampoos and Joy Dishwashing. He has also experience working for smaller, struggling brands including Braun beauty and grooming, and Fairy Dishwasher Tablets.

Mr. Chan earned his Bachelor’s degree in Marketing from the University of the Philippines – Iloilo Campus.

Ms. Maria Isabel Saludares is the Head of Data Science of Neural Mechanics Inc. Her expertise is in video and image processing and is currently affiliated with the Computer Vision and Machine Intelligence Group (CVMIG) from the same university. Her work experience spans several computer vision applications such as coral reef coverage and assessment, medical image analysis, detection and tracking, and 3D modeling and visualization. She has also done several text analytics using natural language processing focusing on social media listening.

She holds a Master of Science in Physics degree and is currently a PhD Student in Computer Science from the University of the Philippines - Diliman.

Ms. Claudeline D. Cellan is an Information Systems Analyst III at the Bangko Sentral ng Pilipinas. Her field of expertise include Consumer Research, Statistical Analysis, Survey Field Operations, and Data Visualization, to name a few. 

Before this, she held other posts such as Senior Statistical Specialist and Executive Assistant for Technical and Research at the Philippine Statistics Authority, Project Associate for the National Survey on Mental Health and Well-being at the University of the Philippines Manila-DOH, and Senior Executive for Consumer Insights-Client Service at The Nielsen Company Philippines Inc., Research Associate at USAID-EPESO by Chemonics International. 

Ms. Cellan completed her Bachelor's degree in Mathematics and Master of Statistics from the University of the Philippines Diliman and a Graduate Diploma in Econometrics from the University of Southeastern Philippines Davao City. 


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